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Carolina K | Marketing Manager | miami, fl
1 month ago
Carolina K is seeking a Marketing Manager to join the Miami team. The ideal candidate will be responsible for creating and executing all communication strategies, including web, paid advertising, email + SMS, as well as physical activations. If you are multi-faceted, thrive working in fast-paced and creative environments, has experience in digital marketing, and creating and producing marketing assets, we would love to hear from you. The manager will be reporting directly to Creative Director, Carolina Kleinman.
Responsibilities:
- Generate ideas around communication initiatives to promote Carolina K and implement marketing strategy to grow brand awareness, drive traffic, and maintain consistent brand messaging.
- Develop and execute creative content that meets business and branding objectives across multiple channels including website, emails, SMS, ads, and social media.
- Build a content calendar and communicate dates and deliverables.
- Work on concept, schedule, and budget for all photoshoots with Design team to produce and style editorial shoots.
- Execute a clear view and understanding of the Carolina K target customer and adapt all aspects of the brand marketing program to reflect this.
- Liaise with PR agency on strategy, collaborations, press event activations, and VIP gifting initiatives.
- Manage brand events
- Manage the relationship with the digital marketing agency; form strategies, manage budgets, analyze performance weekly, and ideate and manage creative assets.
- Manage affiliate program with the agency.
- DTC Sales planning; forecasting sales, planning markdowns strategy, generating ideas to fill in sales gaps, and yearly sales and promotion strategies.
- Plan and manage yearly marketing calendar.
- Retail marketing strategy; stylist program, clienteling, promotions, and events.
- Create a launch plan for each collection.
- Buying seasonally + re-orders for online and in-store
- Website optimization + Web development; working with developers to update the website
- Reporting and data analysis; sales, best sellers, returns, creative, budgets
Qualifications:
- 5+ years strategic planning experience in a creative environment, fashion preferred
- Proven track record of successfully transforming brand strategy into creative strategy
- Knowledge of Shopify and Klaviyo
- Knowledge of industry, including current trends, news, key figures, and market
- Strong interest in culture; art, fashion, film, photography, music, etc.
- Understanding and/or interest in sustainability and environmental impact a plus
- Proficient in the Adobe Creative Suite (including Photoshop, Illustrator, and InDesign)
- Plus if based in Miami/ Possibility of hiring remote
