Digital Marketing Analyst

6 days ago

Miami, United States Alphametic Full time

Alphametic is seeking a skilled Digital Marketing Analyst to join our team in Miami and provide support for our digital marketing initiatives, focused on SEO/SEM/PPC deliverables, managing campaigns, client service, and analytics.


Alphametic is a digital marketing agency in Miami that helps businesses get more leads with SEO, digital ads, and smart content. Alphametic’s team of experienced digital strategists and analysts is focused on delivering high-impact solutions for businesses that want results, advanced skills, and exceptional service. Alphametic has worked with some of the most iconic brands in the world and with many small to mid-market businesses looking to level up their digital marketing game. Alphametic’s work and ideas have been featured in Inc, Forbes, Chicago Tribune, eMarketer, Huffington Post, Mashable, SMX, and Digital Summits. Alphametic is a certified Google Partner agency located in the heart of the Downtown Miami business district.


Your responsibilities will involve SEO audits, content strategy, keyword research, SEO monitoring, SEO trends, Google Ads management, PPC campaigns, Facebook Ads, paid social, gathering and evaluating data, consulting clients, reporting, presentation, and liaising with clients and Alphametic Account Managers. To excel in this role, you must have strong analytical skills, 2-3 years minimum of hands-on full-time SEO/SEM/PPC experience, and be capable of presenting practical insights to guide digital marketing strategies. An outstanding candidate will also demonstrate exceptional communication skills, be meticulous, detail-oriented, and collaborate effectively within a team. Familiarity with Google Analytics 4 and Looker Studio is a plus.


*** Apply only if you have 2-3 years minimum of hands-on, full-time SEO/SEM/PPC experience and are located in Florida ****


Requirements:


  • A minimum of 2-3 years of hands-on SEO/SEM/PPC experience, including planning, implementing, consulting, reporting, and communicating results to stakeholders
  • Superb analytical, project management and presentation skills
  • Advanced understanding of and experience with SEO/SEM/PPC tools, such as SEMRush, Google Analytics, Google Ads, AI, Moz, Ahrefs, Google Search Conole, or similar
  • Demonstrated experience in delivering search marketing results
  • A combination of good communication and analytical skills
  • Strong work ethic and ability to perform independently
  • Detailed-oriented project management and account coordination skills


Responsibilities:

  • Gathering and examining data related to keywords, trends, audiences, and web behavior using Google Ads, GA4, Looker Studio, SEO tools, SEMrush, and similar platforms
  • Generating impactful SEO audits, strategies and deliverables for clients
  • Management and implementation of new campaigns in Google Ads, including bidding, testing and optimizing
  • Assessing SEO/SEM/PPC strategies, analyzing key metrics, and identifying opportunities to boost performance
  • Presenting insights from your analyses to clients and account directors, including practical suggestions and recommendations.
  • Creating dashboards, data visualizations, and reports on performance using Looker Studio and GA4.
  • Observing and evaluating digital media and marketing trends using tools like SEMrush, Moz, Google Keyword Planner, and similar tools.
  • Engaging in communication and presentations with colleagues, managers, and clients over Email, Slack, Asana, and Zoom.


Job Location: Miami (Hybrid: 3 days on-site and 2 days remote per week)


Job Types: Full-time


Schedule: Monday to Friday


Experience: Digital marketing: 2-3 years full-time minimum (Required)


Work Location: Hybrid remote in Miami, FL 33131

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