The Digital Dept. | Director Brand Strategy

3 weeks ago

los angeles, United States The Digital Dept. Full time

Job Description:

We are seeking a Director of Brand Strategy to join the Brand team at The Digital Dept. As the Director of the Department, you will work closely with both the VP of Brand Strategy to innovate and optimize service offerings and team workflow, and then oversee and support Strategists and Account Managers with their day-to-day tasks across pre-sales and post-sales projects.

Successful candidates must have 5+ years of agency experience and be familiar with creators, social media channels (Facebook, Instagram, TikTok, X, Pinterest, etc) and building successful creator and brand partnerships.


*This position is available in Los Angeles and New York City*


Key Responsibilities include but are not limited to:


Leadership and Management:

  • Lead, mentor, and manage a team of brand strategists and account managers to ensure the successful execution of influencer marketing campaigns.
  • Provide strategic direction and support to the team, fostering a collaborative and high-performance work environment.
  • Continuously evaluate and improve internal processes to enhance team productivity, campaign effectiveness, and client satisfaction.
  • Implement best practices and standard operating procedures for strategy development and account management.


Strategic Planning:

  • Foster a culture of creativity and innovation, encouraging the team to explore new ideas and approaches to influencer marketing.
  • Lead brainstorming sessions and workshops to develop cutting-edge strategies and campaign concepts.
  • Develop and implement comprehensive brand strategies that align with clients' business objectives and market trends.
  • Collaborate with clients to understand their goals, target audience, and key performance indicators (KPIs), translating these into actionable strategies.
  • Stay up-to-date with industry trends, competitive landscape, and emerging technologies in influencer marketing.


Campaign Development & Execution:

  • Oversee the creation of innovative and effective influencer marketing campaigns, ensuring they are on-brand and meet client expectations.
  • Guide the team in identifying and selecting appropriate influencers that align with brand values and campaign objectives.
  • When necessary, lead campaign execution, inclusive of managing talent onboarding, contracting, briefing, production, and post-production campaign optimization and reporting
  • Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization and improvement.
  • Prepare and present detailed reports to clients, highlighting campaign outcomes, ROI, and future strategic recommendations.


Client Relationship Management:

  • Build and maintain strong relationships with key clients, acting as the primary point of contact for strategic discussions and campaign updates.
  • Address client concerns and feedback promptly, ensuring high levels of client satisfaction and retention.


Collaboration and Communication:

  • Work closely with creative, content, and analytics teams to ensure cohesive and effective campaign execution.
  • Facilitate clear and consistent communication between clients, internal teams, and external partners.


Budget Management:

  • Oversee campaign budgets, ensuring efficient allocation of resources and maximizing ROI.
  • Approve expenditures and negotiate contracts with influencers and third-party vendors.


Travel:

When necessary, travel may be required


Qualifications:

  • Proven experience in a senior strategic role within an influencer marketing agency or related field.
  • Strong leadership and team management skills with a track record of mentoring and developing talent.
  • Exceptional strategic thinking and problem-solving abilities.
  • Excellent client relationship management and communication skills.
  • In-depth knowledge of influencer marketing trends, tools, and best practices.
  • Proficiency in data analysis and performance metrics reporting.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.


Benefits Package:

  • TBD Salary
  • TBD Annual Bonus
  • 5% GP on new business brought into TDD


Additional Benefits

Once you start your employment with us, you will be able to take advantage of our benefits and policies (as they exist today, understanding that they may change in the future) after the applicable wait period. We offer various benefits related to insurance as well as paid holidays, vacation, and sick time, which you will learn about as you complete your onboarding. The eligibility date for participation in health and welfare plans will be the first of the month having completed 30 days of employment. The eligibility requirements and terms and conditions of the health and welfare plans are set forth in their respective summary plan descriptions. We will provide you with a copy of our Employee Benefits Guide for 2025.


Retirement Savings Plan − 401(k) & Student Debt Assistance

You will be eligible to participate in our 401k plan and Student Debt Assistance plan after a wait period, currently 6 months of employment. Refer to the Benefits Summary which will be provided at onboarding for more information about our Benefit Plans and Programs. We will review our benefits from time to time and reserve the right to modify the benefits we provide. We will notify you of any changes to your benefits.


Work-related Reimbursements

  • Your role may require you to commute to work locations outside of the office to which you are assigned.
  • Long-distance travel will be reimbursed in accordance with the expense reimbursement policy located in the employee handbook and in compliance with IRS requirements.

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