Director, Social Strategy

1 week ago

los angeles, United States Cypress HCM Full time

Director of Social Strategy

Job Overview:

The Director of Social Strategy will be responsible for developing and overseeing innovative social media strategy and campaigns across all social channels to increase brand awareness and drive growth.


Duties & Responsibilities:


  • Social Media
  • Lead the overall management and growth of social media platforms globally
  • Help develop social media and content strategies that align with each individual company initiatives
  • Expand social media reach, maintain favorable consumer sentiment (views, engagement, impressions, sales)
  • Work closely with agency, Brand, and Marketing teams to support campaigns
  • Develop, implement, and manage innovative ideas/promotions to drive greater relevance, engagement, and grow external social media communities
  • Oversee content development, distribution, and community management across all major social media platforms including Instagram, Twitter, Facebook, and Pinterest
  • Oversee and lead editorial calendar that incorporates overall social media strategy
  • Stay current with social media trends and incorporate them, as appropriate, to improve the customer experience, drive sales, and leverage ongoing customer involvement
  • Set goals, track, analyze, and report performance, identifying and implementing recommendations for improvement and growth
  • Manage and lead Social Media in-house team
  • Agency Management
  • Working under the direction of the Sr. Director, Corp Communications, managing external agencies to assist in Social Media activities. Support decisions with ROI-based analysis and KPI tracking.
  • Work in collaboration with other team members and agency partners to ensure initiatives have 360-degree support and alignment across all channels
  • Other duties as assigned

Qualifications:

  • 10-12 years of experience in successfully managing/launching social media programs for new and legacy brands. In-house Consumer Product Industry experience is required.
  • Experience building and leading an award-winning team with demonstrated EQ and people management skills
  • Proven background in strategic planning within social and digital space and developing successful campaigns that have gained and maintained organic (versus paid-for Followers) growth with proven sales results
  • Strong and proven business acumen
  • Expertise in social data analysis and measuring KPIs impactful to the business
  • Strong experience reporting ROI to senior leadership
  • Analytical skills and the ability to use digital tools to find actionable insights through data
  • A collaborative nature with finesse in developing relationships cross-functionally
  • Global experience is required

Salary: $150k-$165k

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