Sales & Marketing Director
2 days ago
About Us:
The Selfhelp Home is a not-for-profit organization with over 75 years of dedication to providing exceptional care to seniors. At The Selfhelp Home, we offer a full continuum of care including Independent Living, Assisted Living, Sub-Acute Rehabilitation, and Skilled Nursing. We are proud to be recognized as a 5-star facility by CMS and accredited by The Joint Commission for Post-Acute and Skilled Nursing Care. Our mission is to ensure that older adults receive the highest quality of care in a compassionate, comfortable, and vibrant community. We are committed to creating a nurturing environment where our residents feel at home, and our staff is integral to making this vision a reality.
Position Overview:
We are seeking an experienced and dynamic Sales & Marketing Director to lead all sales and marketing efforts at The Selfhelp Home. This key leadership role will be responsible for developing and executing a comprehensive marketing strategy that aligns with our mission and values, driving occupancy, and enhancing our brand presence in the community. The Sales & Marketing Director will oversee the entire sales process, from lead generation to closure, manage sales forecasting, and optimize our CRM system to ensure sustained success. You will lead and mentor a dedicated team, including the Creative Director and Sales Support Admin, fostering a collaborative and high-performing work environment. Working closely with other departments, including Healthcare Admissions, Nursing, and Executive Leadership, your efforts will ensure alignment and success in making a difference in the lives of seniors every day.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
- Minimum of 5 years of experience in sales and marketing leadership, preferably within the senior living or healthcare industry.
- Proven experience managing the entire sales process, including running tours, managing leads, and closing sales.
- Strong proficiency in CRM systems, with a preference for HubSpot, and experience in CRM-based lead flow automation.
- Proven track record in sales forecasting, data analysis, and developing strategies based on sales trends.
- Experience with Google Ads, Meta Ads, and Google Analytics.
- Strong leadership and team management skills, with the ability to inspire and drive results.
- Excellent communication, negotiation, and interpersonal skills.
- Passion for serving older adults and commitment to our mission of providing the highest quality of care.
All candidates will be required to pass a criminal background check, drug screen, and physical exam.
All positions in the community require that we ask about your vaccination status. This includes recent TB test, flu, HEP B, and COVID-19 vaccine status. Please note that all employees are required to provide proof of COVID-19 vaccination and mandated Boosters.
Benefits:
We offer a comprehensive benefits package to all eligible associates including medical, dental, vision insurance, 403B plan, disability insurance, life insurance, PTO plan, competitive wages, meals provided, excellent working environment, and much more.
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