Category and Channel Research and Insights Manager

3 weeks ago

Minneapolis, United States Best Buy Full time
As a Category and Channel Research and Insights Manager, you’ll lead the planning, development and execution of research that helps us understand how customers use and experience Best Buy’s retail channels. You’ll be responsible for uncovering actionable insights through qualitative and quantitative research techniques. You’ll then inform store experience teams, ensuring customer experiences meet the initiative’s goals and deliver on Best Buy’s strategies. In this role, you’ll work closely with cross-functional partners to translate research insights, consumer behavior and general consumer trends into compelling customer strategies

This role is remote eligible, which means you would work virtually from home or another non-Best Buy location.

What you’ll do
  • Plan, develop and execute comprehensive research strategies that support store experience initiatives that are aligned to customer and business objectives
  • Work closely with store experience teams to stay current on initiatives while infusing customer insights into their overall process
  • Lead cross-functional efforts, including partnering with employee research to translate research findings into insights and finally into compelling strategies in collaboration with partners
  • Synthesize complex data sets and integrate industry trends and best practices to identify clear and actionable insights
  • Effectively communicate research results and recommendations to stakeholders
  • Outline annual research priorities in partnership with store experience leadership, align priorities to annual budget size and execute within budget.

Basic qualifications
  • 5 years of experience in marketing research, psychology research or consumer insights.
  • 5 years of Strong analytical skills with experience in both qualitative and quantitative research
  • 5 years experience of presenting research findings in a clear and compelling way
  • Experience working with store and channel experience teams to guide strategic decisions

Preferred qualifications
  • Experience conducting and managing both qualitative and quantitative research projects that have directly influenced store experience strategies
  • Bachelor’s degree in marketing, psychology or related field
  • Strong project management skills
  • Excellent communication and storytelling skills for delivering insights to different teams

What’s in it for you

We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our benefits include:
  • Competitive pay
  • Generous employee discount
  • Financial savings and retirement resources
  • Physical and mental well-being support

About us

As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™

Best Buy is an equal opportunity employer.

Position Type: Full timePandoLogic. Category:Marketing & Biz Dev, Keywords:Category Manager, Location:Minneapolis, MN-55423

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