Senior Product Manager, eCommerce

6 days ago

Somerville, United States Formlabs Full time
Senior Product Manager, eCommerce & Marketing Technology

To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring ground-breaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world.

Formlabs is looking for a Senior Product Manager to take our core eCommerce experience of formlabs.com (and associated sites), as well as our marketing automation (e.g., emails, tracking, A/B testing, analytics) to the next level.

Formlabs.com is our most valuable digital property, where:

  • Our prospective customers learn about our product offerings
  • New and existing customers purchase directly from our website
  • Our partners can access resources & information they need to do their marketing, sales, and service of our products
  • Our existing customers interact with our customer support and documentation content
  • Regional audiences interact with country-specific localized full or micro-sites

Our Marketing Automation suite powers our communications, site experiences, and analytics backbone for our prospects and customers.

These technologies are responsible for providing a seamless and easy experience for prospects and customers, while materially driving Formlabs’ growth.

The Job:

  • Drive overall website performance and metrics such as lead generation, lead conversion rate, eCommerce Sales that impact Formlabs top and bottom line
  • Own and generate all key metrics, and reporting related to site performance
  • Be the thought leader and strategy owner of making the website the go-to place for transactional product sales (e.g., consumables, services) AND learning and discovery
  • Drive easy to use and internal adoption of site updates for all parties within Formlabs
  • Support key product launches on short timelines
  • Build and maintain a performant site through performance optimizations / techniques to reduce page load times
  • Independently communicate with senior management and all department heads to develop and organize innovative strategy and site architecture for the site 2-3 years out
  • Proactively drive the launch of new features/products, and site updates through Agile sprint grooming, planning, and execution process
  • Influence and partner with other technology teams to strategize and execute true end to end solutions for Formlabs across marketing and sales

You:

  • Bachelor's degree in Computer Science, a related field, or equivalent experience
  • Must be able to communicate in English both verbally and in written form
  • 8+ years of eCommerce, marketing technology, marketing automation experience either as a developer or a product manager
  • Strong knowledge on A/B testing platforms and analytics tools (e.g., GA4, BigQuery, Redash)
  • Strong knowledge of web server architecture & infrastructure
  • Strong knowledge of marketing automation (e.g., Marketo), and CRM (e.g., Salesforce)
  • Ability to inspire, motivate and lead cross-functional teams
  • Experience with Agile/Scrum development methodologies
  • Passion and experience in 3D printing
  • Familiarity with some combination of:
  • Google applications such as GA4, Google Tag Manager
  • A/B testing platforms
  • Marketo
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