Senior Product Marketing Manager
1 week ago
Senior Product Marketing Manager
Are you a strategic and creative Product Marketer looking for an opportunity in a high-growth environment? Do you embrace the opportunity to build strategies to drive growth? If the answer is yes and you are passionate about security we need your help to continue to grow the world’s largest intelligence company by helping our customers gain and maintain an advantage over their adversaries
Recorded Future is the market leader in intelligence. Our intelligence integrates with over 100 security products from industry-leading companies, such as Splunk, ServiceNow, Micosoft and AWS. Join our team and be a key member of a high-performance marketing team and make a difference in how organizations protect themselves.
We are seeking a talented and experienced Senior Product Marketing Manager
to join our dynamic marketing team. This person will help Recorded Future extend its leadership position in the security industry. In this role you will be responsible for developing and executing strategic marketing plans to promote our products. Your role will be critical in defining our go-to-market strategies, positioning our products effectively, and driving successful product launches. You will collaborate closely with cross-functional teams, including product development, sales, and marketing, to ensure that our products meet the needs of our target customers and remain competitive in the market.
What You'll Do :
Product Positioning and Messaging:
- Craft compelling and differentiated product positioning that clearly communicates the value and benefits of our cybersecurity solutions
- Develop persuasive messaging and content for marketing campaigns, website materials, sales collateral, and other promotional activities
Go-to-Market Strategy:
- Partner with Product, Engineering and Design on roadmap development and launch milestones and KPIs.
- Develop comprehensive go-to-market plans for new product launches and major updates, considering target audiences, competitive analysis, and market trends
- Collaborate with sales and channel partners to ensure successful product adoption and effective sales enablement
Market and Competitive Analysis:
- Conduct market research to identify industry trends, customer needs, and competitive insights to inform product and marketing strategies
- Stay up-to-date with the cybersecurity market landscape, emerging technologies, and competitor offerings
Content Creation:
- Create engaging marketing content, including blog posts, whitepapers, case studies, and webinars, to showcase the value of our products and thought leadership in the industry
Sales Enablement:
- Develop sales enablement materials, such as product guides, training presentations, and FAQs, to support the sales team in effectively communicating product value to prospects and clients
Product Launch Execution:
- Lead successful product launches, coordinating activities across marketing, sales, and product teams to generate awareness and drive demand
What You'll Bring :
- Proven experience (5+ years) in product marketing within the cybersecurity industry
- Strong understanding of cybersecurity products, trends, and customer pain points
- Exceptional written and verbal communication skills
- Ability to translate technical concepts into clear, customer-centric messaging
- Demonstrated success in developing and executing go-to-market plans for new products
- Strong project management and cross-functional collaboration skills
- Analytical mindset, capable of leveraging data to make informed decisions
- Creative thinker with a passion for staying current with industry best practices
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