Senior Lifecycle Marketing Manager

3 weeks ago

San Francisco, United States DocuSign Full time

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

We are looking for a Senior Lifecycle Marketing Manager who has successfully transformed programs and achieved measurable growth. In this role, you will lead the development, optimization, and scaling of innovative lifecycle marketing strategies that drive engagement and revenue across key segments and channels.

You will collaborate closely with cross-functional teams, including Product-Led Growth (PLG), Marketing Operations, Product Marketing, Content, and Analytics, to design and implement campaigns that enhance the customer journey and improve upsell and cross-sell opportunities. A key focus of this role will be building a robust learning agenda supported by fast A/B testing, insights generation, and continuous program optimization.

The ideal candidate thrives in fast-paced environments, brings a deep understanding of B2B SaaS marketing, and has experience scaling globally. Your expertise in creating data-driven strategies and refining the customer journey will be critical to delivering impactful results.

This position is an individual contributor role reporting to the Lifecycle Marketing Director.

Responsibilities

  • Build and implement expansion campaigns to drive demand and meet business objectives and aggressive growth targets.
  • Plan, build, and implement integrated marketing campaigns across multiple channels (e.g., digital, email, IPC) to drive demand, nurture, and conversion.
  • Partner closely with the Product and Growth teams to integrate product-led growth strategies, using in-product behavior data to optimize marketing efforts.
  • Partner closely with cross-functional teams from Product-Led Growth, Marketing Operations and Customer Success to drive incremental growth across all customer segments.
  • Identify and act on opportunities proactively to improve programs through experimentation and optimization efforts.
  • Build and effectively communicate Lifecycle Marketing plans with forecasts and goals on a continued basis to keep cross-functional partners aligned and supportive of programs.

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

  • 8+ years of experience in lifecycle marketing, digital, demand gen, integrated marketing or a similar role at a fast-growth company, ideally from a SaaS business.
  • Experience owning end-to-end program strategy, using multi-channel campaigns, promotion tactics, and dynamic content to optimize and drive incremental performance.
  • Experience building scalable campaigns that align with business objectives and deliver measurable results.
  • Experience working in a Product-Led Growth (PLG) model with an understanding of upsell, cross-sell, and customer retention strategies.
  • Experience analyzing data, extracting actionable insights, and identifying trends to inform optimization efforts and drive program success.
  • Experience crafting and implementing targeted messaging and developing engaging content assets for email, web, and in-product communications.
  • Bachelor's degree or equivalent experience in marketing, business, or a related field.

Preferred

  • Strong analytical approach with a passion for data-driven decision-making and A/B testing to continuously refine strategies.
  • Exceptional project management skills, with the ability to think strategically while implementing operational details.
  • Ability to independently drive complex programs from inception through execution and post-campaign analysis.
  • Experience leading dynamic campaigns using advanced marketing automation tools such as Iterable, Marketo, or ActionIQ.
  • Expertise in customer segmentation, targeting strategies, and personalized lifecycle nurturing to optimize engagement and conversions.
  • Knowledge of user experience (UX) standard methodologies and experience designing effective in-product messaging to enhance customer journeys.
  • Excellent written and verbal communication skills with a talent for conveying complex ideas in clear, actionable ways.
  • A proactive, dynamic, and self-motivated leader who thrives in a fast-paced, cross-functional environment.
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