Senior Lifecycle Marketing Manager

2 months ago

San Francisco, United States Kikoff Inc. Full time

Kikoff is a high growth consumer fintech startup offering credit-building solutions that are affordable, accessible, and educational. Our core product, the Kikoff Credit Account, has helped over 1 million customers build better credit. Kikoff has been featured by Nerdwallet, Forbes, Buzzfeed, Business Insider, CNBC, and others; and our app has a 4.9 rating amongst thousands of reviews. But Kikoff is more than just a credit builder: we are a long-term financial partner for our customers, and we have an exciting product roadmap of solutions to help our customers reach their financial goals.

We’re looking for a Sr Lifecycle Marketing Manager to accelerate and help lead our lifecycle marketing efforts by hands-on scaling and optimization of our user lifecycle, working with our in-house creative team to systematically improve our performance and identify and test a myriad of new ideas that will help drive greater user retention and monetization. We’re looking for data-driven problem solvers with a growth mindset, willing to stretch their comfort levels, evolve best practices within growth marketing, and move quickly with attention to detail to do big things. We're looking for thought leaders to guide lifecycle strategy and ideas who can execute quickly and methodically to shape our approach to testing and growth. We have an ambitious mission to educate folks about the importance of their credit scores + encourage them to unlock their financial access.

This is a full-time position in our San Francisco HQ with benefits and equity in a fast-moving and fast-growing environment that will help you grow your abilities and career as you help build a better ecosystem of credit for our customers.

What you’ll do:

  • Be one of the early members of lifecycle marketing team - we’re a small but growing team with massive scope and impact
  • Build out brand new lifecycle programs for untouched segments and use cases for our user base and growing number of new products and features; helping to define the strategic focus of the team
  • Increase retention of our products and drive higher customer lifetime value
  • Rigorously test and improve our lifecycle campaigns with rapid split testing
  • Improve the segmentation, cadence, timing and touch point mix of our comms
  • Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more.

Who you are:

  • 5+ years of a proven track record of driving towards growth goals under set targets and timelines in a lifecycle or CRM role.
  • Ability to set strategic lifecycle marketing plans and roadmaps and new lifecycle programs from scratch and iteratively finding where lifecycle can drive the most value.
  • A fast moving, detail oriented and data-driven executor with an ownership mindset.
  • Deep hands-on experience with Iterable, Braze, Customer.io or similar CRM tools.
  • Robust experience working with customer data and user event data to marry together with well designed and targeted campaigns.
  • Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles.
  • Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail.
  • Strategic thinker able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward.
  • Understanding of hypothesis driven A/B, MVT and holdout testing with the ability to analyze test result data to tease out learnings and insights to inform future testing.
  • Understanding of what makes effective and strong direct response creative with a framework to keep adjusting and learning based on experimentation.
  • Experience in a fintech business, or a D2C industry is a bonus.
  • SQL proficient to be able to pull your own data and cross-validate results.
  • Able to mentor more junior team members. People management experience a plus.

Why Kikoff:

This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We are backed by some of Silicon Valley’s top VCs, including GGV capital, Lightspeed Ventures, Female Founders Fund, and others. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.

Competitive pay based on experience

Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance for the employee

Stock Options

Generous unlimited vacation policy to help you recharge

Regular team building events to help you get to know the Kikoff team and soo much more

#J-18808-Ljbffr

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