Demand Generation Director

1 week ago

Boston, United States oilandgas.org.uk Full time

Looking for your next big adventure? Want to build something meaningful and lead a category?

Do you genuinely understand and care about your buyers (especially if they're engineers)?

Are you passionate about the digital marketing space, driven by results, and ready to challenge the norm?

If this sounds like you, let's talk.

We're looking for a Demand Generation Director to take charge of growing Jellyfish's inbound demand. You'll lead the way in optimizing our digital channels - everything from web strategy and analytics to paid ads and SEO.

You'll report to our Head of Revenue Marketing and join a collaborative, results-oriented team that knows how to work hard and have fun. We're looking for someone highly analytical, creative, quick to adapt, and comfortable managing strategy and execution (with some help from agencies and contractors).

If you're humble, driven, and love working as part of a team, this might be your perfect fit. Bring your expertise, passion for making an impact, and a sense of humor - we like to keep things real around here.

Let's talk responsibilities:

Strategy:

  1. Partner closely with the Head of Revenue Marketing, MOPs and GTM leadership on the design and optimization of our internal marketing systems, including attribution, MQL scoring, lead follow-up, and more.
  2. Partner closely with the Head of Revenue Marketing to prepare for executive business reviews, board meetings, budget planning, and other internal initiatives.
  3. Lead our quarterly Inbound forecasting process to accurately project lead & pipeline impact by channel.

Organic (Website / SEO):
  1. Collaborate closely with product marketing, content, design and web development to ensure our website experience aligns with brand & performance goals.
  2. Partner with the content/SEO team to optimize site performance and increase organic traffic.
  3. Regularly analyze website traffic, keyword rankings, & other metrics to identify trends, diagnose issues, and solve challenges creatively.
  4. Drive conversion rate optimization through site personalization and A/B testing.
  5. Regularly share updates, learnings & recommendations with broader team & leadership.

Paid:
  1. Oversee an annual budget spanning paid search, paid social, content syndication, podcast ads, and new channel testing.
  2. Develop, launch, and optimize paid campaigns across relevant channels, such as Google and LinkedIn, collaborating with design to create effective ad assets.
  3. Regularly monitor campaign performance and optimize for key metrics such as CPL & lead to opp conversion, as well as sales follow-up SLAs.

What you need to excel:
  1. Experience: 10-15 years of demand gen / digital marketing experience in B2B SaaS, particularly for post Series B companies & with a technical/engineering audience.
  2. Influence: Strong organizational & leadership skills, with the ability to influence cross-functional teams and initiatives.
  3. Detail-Oriented: Manage multiple projects & prioritize effectively; move quickly while maintaining quality execution.
  4. Self-Starter: Operate independently & solve problems proactively while aligning with broader marketing strategy & goals.
  5. Analytical: Strong aptitude for interpreting performance data to unlock insights about our market, business, channels & campaigns.
  6. Technical: Google Analytics, Google Ads, LinkedIn Ads, Google Tag Manager, WordPress, A/B testing & personalization tools, Salesforce, Marketo.
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