Director of Digital Marketing
1 week ago
Job Title : Director of Digital Marketing Location : Boston (hybrid requiring 2 days a week on site) Position Summary : We are seeking a strategic and results-oriented Director of Digital Marketing to lead our demand generation efforts, driving top-of-funnel growth, demand creation, lead generation, and revenue for the company. This senior-level role will oversee digital strategy, including SEO, paid media, email marketing, ABM (account-based marketing), CRO (conversion rate optimization) and website optimization. The ideal candidate has proven experience in creating high-impact marketing programs, leveraging data-driven insights, optimizing web pages for conversions, and working cross-functionally to scale growth initiatives. If you want to make an impact, this is the role for you. Bring your digital best practices and spirit of innovation. This is a strategic role reporting to the CMO. Responsibilities: Demand Generation Strategy : Develop and implement a comprehensive demand generation strategy that drives customer acquisition, engagement, and revenue growth. Oversee all demand generation activities, including SEO, content syndication, paid acquisition, email marketing strategy, paid social media, and website optimization. Collaborate with other marketing teams (content, events and product marketing) to create an aligned strategy focused on driving high-quality leads and supporting revenue targets. Website Optimization for Demand Generation : Optimize website pages to improve user experience, increase engagement, and drive conversions. Work closely with the content team to create high-converting landing pages and ensure effective calls-to-action throughout the site. Leverage A/B testing and CRO (conversion rate optimization) tactics to continuously improve website performance and maximize lead generation. Lead, mentor and manage the demand generation team, providing direction, guidance, and support for performance optimization and career growth. Lead and manage demand and lead gen vendors to maximize service. Establish clear goals, KPIs, and performance metrics to evaluate campaign success and team contributions. Drive cross-functional collaboration between the demand generation team and content, product marketing, sales, and operations teams. Oversee the development and execution of multi-channel campaigns, including SEO, SEM, email, display, retargeting, and website initiatives. Guide the execution of ABM digital strategies to target high-value accounts and nurture them through the buying journey. Ensure all campaign messaging and creative assets are consistent with brand voice and optimized for performance across channels. Budget Management & ROI Optimization : Manage and allocate demand generation budget effectively across channels to maximize ROI and ensure cost-efficiency. Track campaign performance, analyze data, and provide recommendations for budget adjustments based on performance metrics and ROI. Analytics & Reporting : Develop and implement robust tracking and reporting mechanisms to measure demand generation performance across all channels, including website engagement and conversions. Use insights from analytics to refine targeting, optimize campaign performance, and make data-driven decisions for future initiatives. Present regular reports to executive leadership, highlighting key metrics, successes, and opportunities for improvement. Act with agility and discipline to optimize campaigns with frequency. Industry Trends & Innovation : Stay informed on the latest demand generation, digital marketing, and website optimization trends, tools, and technologies. Experiment with new channels, tactics, and technologies to improve lead generation efforts and maintain a competitive edge. Ability to recommend, evaluate, and onboard martech. Qualifications: Bachelor’s degree in Marketing, Business, or related field or B2B marketing experience; MBA or advanced degree preferred. 8+ years of experience in demand generation, digital marketing, or growth marketing, with at least 3 years in a leadership role. Proven track record of developing and executing successful demand generation strategies across multiple channels, including paid digital and website optimization. Strong knowledge of SEO, paid media, ABM, sponsorships, and intent-based marketing strategies. Knowledge of marketing automation and CRM tools (e.g., Pardot, HubSpot, Salesforce). Excellent analytical skills, with a data-driven mindset and experience in tracking, analyzing, and reporting on key metrics. Strong leadership, team management, and cross-functional collaboration skills. Exceptional verbal and written communication skills, with the ability to present to executive leadership. This role is suited for a seasoned digital marketing and demand generation leader who can drive growth initiatives, manage a team, and optimize both multi-channel campaigns and website pages to support overall business objectives. #J-18808-Ljbffr
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Director of Digital Marketing
12 hours ago
Boston, United States Tbwa Chiatday Inc Full timeJob Title : Director of Digital Marketing Location : Boston (hybrid requiring 2 days a week on site) Position Summary : We are seeking a strategic and results-oriented Director of Digital Marketing to lead our demand generation efforts, driving top-of-funnel growth, demand creation, lead generation, and revenue for the company. This senior-level role will...
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Director of Digital Marketing
1 week ago
Boston, United States Tbwa ChiatDay Inc Full timeJob Title: Director of Digital MarketingLocation: Boston (hybrid requiring 2 days a week on site)Position Summary:We are seeking a strategic and results-oriented Director of Digital Marketing to lead our demand generation efforts, driving top-of-funnel growth, demand creation, lead generation, and revenue for the company. This senior-level role will oversee...
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Director, Digital Marketing
3 weeks ago
Boston, United States HireMinds Full timeOur client, a growing leader in Cybersecurity is ready to hire a strategic and results-oriented, Director of Digital Marketing.Reporting to the CMO, you will implement high-impact marketing programs and leverage data-driven insights that drive top-of-the-funnel growth. You'll oversee SEO, paid media, email, ABM, and website optimization.We are talking to...
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Director of Digital Marketing
2 days ago
South Boston, United States TBWA\Chiat\Day Full timeJob Title : Director of Digital Marketing Location : Boston (hybrid requiring 2 days a week on site) Position Summary : We are seeking a strategic and results-oriented Director of Digital Marketing to lead our demand generation efforts, driving top-of-funnel growth, demand creation, lead generation, and revenue for the company. This senior-level role will...
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Associate Director of Digital Marketing
11 hours ago
Boston, United States EF Education First Gruppe Full timeSome companies are in the Business of Technology.Others are in the Business of Finance…Or Sports…Or Soft Drinks.At EF, we’re in a different kind of business.Because our business, what we make, makes everything else possible.We’re in the Business of Understanding.Between people. Between cultures.For over half a century, we’ve been the leader in...
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Director of Digital Marketing
2 days ago
Boston, MA, United States Tbwa ChiatDay Inc Full timeJob Title : Director of Digital Marketing Location : Boston (hybrid requiring 2 days a week on site) Position Summary : We are seeking a strategic and results-oriented Director of Digital Marketing to lead our demand generation efforts, driving top-of-funnel growth, demand creation, lead generation, and revenue for the company. This senior-level role will...
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Marketing Director
1 month ago
boston, United States Storm4 Full time⚡ Role: Marketing Director💼 Industry: LIDAR / 3D Sensing Technology for Automotive Applications🌎 Location: Boston (Hybrid - In office a few days a week)💰 Compensation: $150K-$180K Base Salary + Benefits.I’m partnered with an innovative leader in the LIDAR and 3D sensing technology space, primarily focused on advancing applications in the...
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Marketing Director
1 month ago
Boston, United States Storm4 Full time⚡ Role: Marketing Director💼 Industry: LIDAR / 3D Sensing Technology for Automotive Applications🌎 Location: Boston (Hybrid - In office a few days a week)💰 Compensation: $150K-$180K Base Salary + Benefits.I’m partnered with an innovative leader in the LIDAR and 3D sensing technology space, primarily focused on advancing applications in the...
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Marketing Director
1 month ago
boston, United States Storm4 Full time⚡ Role: Marketing Director💼 Industry: LIDAR / 3D Sensing Technology for Automotive Applications🌎 Location: Boston (Hybrid - In office a few days a week)💰 Compensation: $150K-$180K Base Salary + Benefits.I’m partnered with an innovative leader in the LIDAR and 3D sensing technology space, primarily focused on advancing applications in the...
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Digital Marketing Specialist
1 month ago
boston, United States Planet Interactive Full timeDigital Marketing Specialist Duration: 5 Months - possibility for extension Location: Hybrid 3 days in office and 2 days WFH (Boston, MA) Pay Rate: Up to $37/HR (W2 and option for benefits) Planet Interactive's Higher-Education client is in need of a Digital Marketing Specialist for a month 5-month assignment starting in November 2024!The Digital Marketing...
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Digital Marketing Specialist
1 month ago
boston, United States Planet Interactive Full timeDigital Marketing Specialist Duration: 5 Months - possibility for extension Location: Hybrid 3 days in office and 2 days WFH (Boston, MA) Pay Rate: Up to $37/HR (W2 and option for benefits) Planet Interactive's Higher-Education client is in need of a Digital Marketing Specialist for a month 5-month assignment starting in November 2024!The Digital Marketing...
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Digital Marketing Specialist
1 month ago
Boston, United States Planet Interactive Full timeDigital Marketing Specialist Duration: 5 Months - possibility for extension Location: Hybrid 3 days in office and 2 days WFH (Boston, MA) Pay Rate: Up to $37/HR (W2 and option for benefits) Planet Interactive's Higher-Education client is in need of a Digital Marketing Specialist for a month 5-month assignment starting in November 2024!The Digital Marketing...
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Boston, Massachusetts, United States Museum of Science Full timeJob Opportunity at the Museum of ScienceWe are seeking a highly skilled Product Management Director to lead our digital innovation efforts. This role will play a critical part in shaping the future of our digital products and services.About the Job:The Product Management Director will be responsible for developing and communicating a clear strategic vision...
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boston, United States HireMinds Full timeOur client, a growing leader in Cybersecurity is ready to hire a strategic and results-oriented, Director of Digital Marketing.Reporting to the CMO, you will implement high-impact marketing programs and leverage data-driven insights that drive top-of-the-funnel growth. You'll oversee SEO, paid media, email, ABM, and website optimization.We are talking to...
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boston, United States HireMinds Full timeOur client, a growing leader in Cybersecurity is ready to hire a strategic and results-oriented, Director of Digital Marketing.Reporting to the CMO, you will implement high-impact marketing programs and leverage data-driven insights that drive top-of-the-funnel growth. You'll oversee SEO, paid media, email, ABM, and website optimization.We are talking to...
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Email Marketing Manager
1 month ago
boston, United States ACL Digital Full timeEmail Marketing Manager # HUJP0000991005+ Months Contract with extnBoston, MA 02163 HybridPay Rate: $37.86/hr on w2• Work Schedule: 40 hours/week • Location: Is the role hybrid? Yes, it is hybrid. 3 days in office and 2 days WFH (this is slightly flexible as well.) • Top 3 technical or soft skills you’d like to see that will lead you to request an...
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Email Marketing Manager
1 month ago
Boston, United States ACL Digital Full timeEmail Marketing Manager # HUJP0000991005+ Months Contract with extnBoston, MA 02163 HybridPay Rate: $37.86/hr on w2• Work Schedule: 40 hours/week • Location: Is the role hybrid? Yes, it is hybrid. 3 days in office and 2 days WFH (this is slightly flexible as well.) • Top 3 technical or soft skills you’d like to see that will lead you to request an...
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Email Marketing Manager
1 month ago
boston, United States ACL Digital Full timeEmail Marketing Manager # HUJP0000991005+ Months Contract with extnBoston, MA 02163 HybridPay Rate: $37.86/hr on w2• Work Schedule: 40 hours/week • Location: Is the role hybrid? Yes, it is hybrid. 3 days in office and 2 days WFH (this is slightly flexible as well.) • Top 3 technical or soft skills you’d like to see that will lead you to request an...
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Virtual Digital Marketing
1 week ago
Boston, United States Elev8 Events Full timeJob Description: Virtual Digital Marketing Department: Marketing Summary: We are seeking a dynamic and creative Virtual Digital Marketing Specialist to join our team in the Hospitality industry. This role will be responsible for developing and implementing digital marketing strategies to promote our travel services and drive customer engagement....
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Director Of Product Management- Digital Products
4 weeks ago
Boston, United States The Museum of Science Full timeJob DescriptionJob DescriptionMuseum of Science, Bostonwww.mos.orgInnovation and creativity come from the unique perspectives of a diverse staff. We value your perspective.Innovation and creativity come from the unique perspectives of a diverse staff. We value your perspective.SUMMARY STATEMENT:The Director of Product Management for the CRM Ecosystem will...
