Senior Account Based Marketing Manager

2 weeks ago

San Francisco, United States Motive Full time
  • Experience planning and executing digital and offline marketing campaigns and the ability to engage with sales professionals - from SDRs to VPs - internally and customers across multiple industries and personas externally, is critical to the success of this role
  • Bachelor’s degree in marketing, communications, or related field
  • 5+ years of B2B marketing or sales experience
  • Excellent written/verbal communication and interpersonal skills, including executive presence
  • Strong project management skills, ability to be on track for simultaneous events of varying scales and timelines
  • Familiarity with B2B marketing channels and assets such as programmatic display/video, email, direct mail, content syndication, microsites/landing pages, chatbot experiences, website personalization, cadences/snippets/talking points, webinars, virtual events, etc
  • Collaborative, creative, high energy, innovative, proactive, and resourceful
  • Proven ability to thrive in a demanding, fast-paced environment
  • Strong analytical and quantitative skills – strong problem solver who can analyze data and define solutions
Responsibilities
  • In this role, you will work closely with Field Marketing, Demand Generation, Product Marketing, Content Marketing, Customer Marketing, Event Marketing, Design, Marketing and Sales Operations, Digital Marketing, Analytics, Account Executives, Sales Development Reps, and Customer Success teams to ensure the activation of first-class, valuable, multi-channel, integrated campaigns for our target personas across various industries and segments (i.e
  • Mid-Market and Enterprise) - customers and prospects alike
  • You will have a high visibility, high impact role that identifies opportunities to improve best practices, internal processes, RevTech stack implementation/usage, and new logo and expansion pipeline/revenue generation and velocity, in order to achieve ABM scalability while Motive continues to grow as a whole
  • Partner with multiple departments and stakeholders to propose, orchestrate, and manage 1:1, 1:Few, and 1:Many ABM programs
  • Expand currently successful campaigns, test new strategies and tactics, and measure and merchandise the results internally, and scale or pivot accordingly
  • Drive all aspects of ABM: personalized content creation, multi-channel activation, marketing and sales alignment, reporting and analytics, vendor management, project timelines, budget management and reconciliation
  • Incorporate our RevTech stack and its power users into initiatives including 6sense, Marketo, Salesforce, Hushly, Qualified, LinkedIn, Sendoso, Goldcast, Pipeline intelligence, Conversational Email (Saleswhale)
  • Facilitate timely account engagement, lead management, impact measurement, and post-campaign reporting, sharing key insights and learnings from which the ABM campaign strategy can evolve
  • Collaborate with SDRs, AEs, and CSMs to ensure efficient and effective sales and marketing efforts
  • Communicate with various external and internal groups to drive project plans and foster collaboration
Qualifications
  • Experience planning and executing digital and offline marketing campaigns and the ability to engage with sales professionals - from SDRs to VPs - internally and customers across multiple industries and personas externally, is critical to the success of this role
  • Bachelor’s degree in marketing, communications, or related field
  • 5+ years of B2B marketing or sales experience
  • Excellent written/verbal communication and interpersonal skills, including executive presence
  • Strong project management skills, ability to be on track for simultaneous events of varying scales and timelines
  • Familiarity with B2B marketing channels and assets such as programmatic display/video, email, direct mail, content syndication, microsites/landing pages, chatbot experiences, website personalization, cadences/snippets/talking points, webinars, virtual events, etc
  • Collaborative, creative, high energy, innovative, proactive, and resourceful
  • Proven ability to thrive in a demanding, fast-paced environment
  • Strong analytical and quantitative skills – strong problem solver who can analyze data and define solutions
Responsibilities
  • In this role, you will work closely with Field Marketing, Demand Generation, Product Marketing, Content Marketing, Customer Marketing, Event Marketing, Design, Marketing and Sales Operations, Digital Marketing, Analytics, Account Executives, Sales Development Reps, and Customer Success teams to ensure the activation of first-class, valuable, multi-channel, integrated campaigns for our target personas across various industries and segments (i.e
  • Mid-Market and Enterprise) - customers and prospects alike
  • You will have a high visibility, high impact role that identifies opportunities to improve best practices, internal processes, RevTech stack implementation/usage, and new logo and expansion pipeline/revenue generation and velocity, in order to achieve ABM scalability while Motive continues to grow as a whole
  • Partner with multiple departments and stakeholders to propose, orchestrate, and manage 1:1, 1:Few, and 1:Many ABM programs
  • Expand currently successful campaigns, test new strategies and tactics, and measure and merchandise the results internally, and scale or pivot accordingly
  • Drive all aspects of ABM: personalized content creation, multi-channel activation, marketing and sales alignment, reporting and analytics, vendor management, project timelines, budget management and reconciliation
  • Incorporate our RevTech stack and its power users into initiatives including 6sense, Marketo, Salesforce, Hushly, Qualified, LinkedIn, Sendoso, Goldcast, Pipeline intelligence, Conversational Email (Saleswhale)
  • Facilitate timely account engagement, lead management, impact measurement, and post-campaign reporting, sharing key insights and learnings from which the ABM campaign strategy can evolve
  • Collaborate with SDRs, AEs, and CSMs to ensure efficient and effective sales and marketing efforts
  • Communicate with various external and internal groups to drive project plans and foster collaboration
About the Role:

Motive is seeking to add to our high performing and rapidly expanding marketing team. We are looking for a collaborative and resourceful ABM professional to orchestrate, execute and manage account based programs, including 1:1, 1:Few, and 1:Many motions...

In this role, you will work closely with Field Marketing, Demand Generation, Product Marketing, Content Marketing, Customer Marketing, Event Marketing, Design, Marketing and Sales Operations, Digital Marketing, Analytics, Account Executives, Sales Development Reps, and Customer Success teams to ensure the activation of first-class, valuable, multi-channel, integrated campaigns for our target personas across various industries and segments (i.e. Mid-Market and Enterprise) - customers and prospects alike. You will have a high visibility, high impact role that identifies opportunities to improve best practices, internal processes, RevTech stack implementation/usage, and new logo and expansion pipeline/revenue generation and velocity, in order to achieve ABM scalability while Motive continues to grow as a whole.

This position requires the combination of exceptional communications skills, detailed project management ability, and a B2B SaaS marketing background, preferably enterprise-focused. Experience planning and executing digital and offline marketing campaigns and the ability to engage with sales professionals - from SDRs to VPs - internally and customers across multiple industries and personas externally, is critical to the success of this role.

What You'll Do:
• Partner with multiple departments and stakeholders to propose, orchestrate, and manage 1:1, 1:Few, and 1:Many ABM programs.
• Expand currently successful campaigns, test new strategies and tactics, and measure and merchandise the results internally, and scale or pivot accordingly.
• Drive all aspects of ABM: personalized content creation, multi-channel activation, marketing and sales alignment, reporting and analytics, vendor management, project timelines, budget management and reconciliation.
• Incorporate our RevTech stack and its power users into initiatives including 6sense, Marketo, Salesforce, Hushly, Qualified, LinkedIn, Sendoso, Goldcast, Pipeline intelligence, Conversational Email (Saleswhale)
• Facilitate timely account engagement, lead management, impact measurement, and post-campaign reporting, sharing key insights and learnings from which the ABM campaign strategy can evolve.
• Collaborate with SDRs, AEs, and CSMs to ensure efficient and effective sales and marketing efforts
• Communicate with various external and internal groups to drive project plans and foster collaboration.

What We're Looking For:
• Bachelor’s degree in marketing, communications, or related field.
• 5+ years of B2B marketing or sales experience.
• Excellent written/verbal communication and interpersonal skills, including executive presence.
• Strong project management skills, ability to be on track for simultaneous events of varying scales and timelines.
• Metrics driven, experience having pipeline building responsibility a plus.
• Familiarity with B2B marketing channels and assets such as programmatic display/video, email, direct mail, content syndication, microsites/landing pages, chatbot experiences, website personalization, cadences/snippets/talking points, webinars, virtual events, etc.
• Collaborative, creative, high energy, innovative, proactive, and resourceful.
• Proven ability to thrive in a demanding, fast-paced environment.
• Strong analytical and quantitative skills – strong problem solver who can analyze data and define solutions

Company information

Motive, formerly KeepTruckin, builds technology to improve the safety, productivity and profitability of businesses that power the physical economy. We serve more than 120,000 businesses, across a wide range of industries including construction, field service, agriculture, trucking and logistics, delivery, and more.At Motive, we are committed to building a company that creates products customers love and fostering a culture that enables people to do their best work. We are looking for people from all backgrounds who want to make an impact on the millions of businesses that power the physical economy.Please visit gomotive.com or email us at feedback@gomotive.com for more info.

Transportation, Software, Information Technology, Enterprise Software, Cybersecurity, Computer Software, Telecommunications, Internet, Information Technology and Services, Computer Networking

Company Specialties:
Electronic Logging Devices, Fleet Management, Vehicle GPS Tracking, Driver Vehicle Inspection Reports, IFTA Reporting, Electronic Logs, and Dashcams

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