Sr. Manager, Growth Marketing
2 weeks ago
By making evidence the heart of security, we help customers stay ahead of ever-changing cyber-attacks.
Corelight is a cybersecurity company that transforms network and cloud activity into evidence. Evidence that elite defenders use to proactively hunt for threats, accelerate response to cyber incidents, gain complete network visibility and create powerful analytics using machine-learning and behavioral analysis tools. Easily deployed, and available in traditional and SaaS-based formats, Corelight is the fastest-growing Network Detection and Response (NDR) platform in the industry. And we are the only NDR platform that leverages the power of Open Source projects in addition to our own technology to deliver Intrusion Detection (IDS), Network Security Monitoring (NSM), and Smart PCAP solutions. We sell to some of the most sensitive, mission critical large enterprises and government agencies in the world.
Reporting to the Senior Director of Growth Marketing, this is a temporary position for a senior manager of Growth Marketing with a proven track record of developing and optimizing digital campaigns for B2B software companies that drive a measurable impact on pipeline creation, funnel acceleration, and closed-won revenue. The ideal candidate will also have experience in social media program management, paid advertising (social, SEM, display, content syndication), Account Based Marketing (ABM), and agency management. This is a remote position. Responsibilities- Overall responsibility for the success of digital marketing campaigns designed for demand generation integrated acrossABM, website, email marketing, social media, paid advertising, content marketing, etc…)
- Manage the paid advertising (Social, SEM, display, content syndication) and social media (plan, develop, review posts and creative) programs through outside agencies and the Corelight marketing team.
- Support and contribute to the ABM program development and implementation.
- Work with the Corelight BDR team to receive and incorporate feedback to improve campaigns and programs.
- Work closely with the Corelight Brand team on campaign-related creative.
- Measure and optimize campaigns and programs on a regular basis.
- Hit and exceed targets for visitors, MQL, campaign influence, conversion rates, and any other metrics that are developed
- 5+ years relevant experience at the manager level or equivalent running digital campaigns at a B2B company. Additional experience as an individual contributor (at a vendor or agency) is desired
- Experience with B2B programs and strategies, campaigns, instrumentation, and reporting as well as strong understanding of B2B digital marketing best practices
- Experience managing tools/platforms such as Account Based Marketing (ABM), demand gen platforms, A/B testing, attribution, social media listening/promotion tools, and email marketing signature tools (Terminus).
- Experience with leveraging intent data, firmographic/technographic data, retargeting, etc to reach intended audiences.
- Expert knowledge ofSalesforce.com and HubSpot (or equivalent marketing automation systems like Marketo, Pardot, Eloqua, etc...). The ability to build landing pages, workflows, programs, etc to support campaigns is a plus.
- Hands-on experience working with media buying & placement and search campaigns, either directly or with agencies, including evaluating proposals and measuring results, retargeting, display, and related areas such as B2B social media advertising/promotion.
- Good understanding of SEO/SEM principles and ensuring that campaigns adhere to them.
- Highly organized and detail-oriented
- Capable copywriting skills (campaigns, headlines, body copy) required
- Great attitude & teamwork are essential
- Experience working in an early-stage, high-growth company
- Experience in the security market is a plus (endpoint, next-gen firewall, IDS / IPS, network monitoring or something else relevant)
- Bachelor’s degree, equivalent work experience or demonstrated expertise required
- Functional testing will be part of the interview process
We are proud of our culture and values - driving diversity of background and thought, low-ego results, applied curiosity and tireless service to our customers and community. Corelight is committed to a geographically dispersed yet connected employee base with employees working from home and office locations around the world. Fueled by an accelerating revenue stream, and investments from top-tier venture capital organizations such as Crowdstrike, Accel and Insight - we are rapidly expanding our team.
Check us out atwww.corelight.com
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