Associate Director, Digital Marketing Technology

3 weeks ago

Chicago, United States College of Charleston Full time

Location: Chicago, IL

Job Description:

  • Assists with administration and ongoing maintenance of Executive Education’s marketing technology, including Marketo.
  • Owns and maintains Executive Education data quality and data cleansing processes in Marketo, including both auto and manual updates.
  • Manages the Marketo and Salesforce integration, resolving sync errors as necessary.
  • Partners with the Senior Digital Marketing Systems Administrator to design, develop and maintain critical marketing metrics to enable data-driven decisions; prepares and presents regular program analytics to the marketing team and broader Executive Education team.
  • Builds and maintains advanced/complex automation techniques in Marketo, (e.g., nurture programs, segmentation, dynamic content setup and refreshes, etc.).
  • Supports the Senior Digital Marketing Systems Administrator with Account Based Marketing strategy and initiatives for the marketing, enrollment, and business development teams.
  • Supports the Senior Digital Marketing Systems Administrator with systems upgrades and process-improvement tools research, initiatives and rollouts; vendor research and management.
  • Assists the marketing team with daily email program builds and day-to-day Marketo support; serves as Marketo subject matter expert; manages the marketing email calendar.
  • Develops and maintains systems training and resources; regularly meets with the marketing team to provide remote and in-person training (as needed).
  • Assists the Senior Digital Marketing Systems Administrator with Sitecore (website) content updates; maintains order and organization of Executive Education’s Sitecore workspace.
  • Has a deep understanding of business process analyses, needs assessments, and preliminary cost/benefit analyses. Solves complex problems relating to computer equipment capacity, limitations, and operation time.
  • Utilizes thorough understanding of business systems and industry requirements to translate business and user needs into system requirement specifications.
  • Performs other related work as needed.

Preferred Qualifications

Education:

  • Bachelor’s degree.

Experience:

  • At least three years of relevant marketing automation management experience.
  • At least three years of marketing experience.
  • Account-based marketing experience.

Technical Skills or Knowledge:

  • Marketo or Marketing Cloud.
  • Salesforce.
  • Sitecore.
  • Google Analytics reporting.

Preferred Competencies

  • Excellent oral and written communication skills.
  • Work well with multiple departments.
  • Excellent organizational skills and knowledge of how to prioritize workflow.
  • Adapt quickly to and manage changes in daily workflow.
  • Manage and meet multiple deadlines in a fast-paced environment.
  • Outstanding verbal, written, and presentation skills, as well as organizational skills.
  • Work independently with little supervision; possess a self-motivated disposition; identify opportunities for improvement and recommend effective changes, all while achieving key objectives resulting in desired outcomes.
  • Excellent strategic planning, critical thinking, analytical, and persuasion skills.
  • Handle multiple detailed tasks/projects simultaneously and meet strict deadlines with frequent interruptions.
  • Demonstrated ability to work effectively and diplomatically with colleagues, as well as with students, faculty and corporate contacts in a multitude of communication methods i.e., in-person, email, phone.
  • Professional demeanor, including tact, discretion, and a customer service-oriented approach.

Working Conditions

  • This position is currently expected to work a minimum three days per week in the office.

Application Documents

  • Resume/CV (required)
  • Cover Letter (required)

The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law.

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