Director, Product Marketing, Platform
4 weeks ago
Company Description
At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.
With more than 7,700+ customers, we serve approximately 85% of the Fortune 500, and we're proud to be one of FORTUNE 100 Best Companies to Work For and World's Most Admired Companies.
Job Description
Role:
We are seeking a highly motivated, creative, and experienced Product Marketing Director to join ServiceNow's Platform and Artificial Intelligence (AI) marketing team In this role, you will lead the team responsible for crafting a compelling message and clear differentiation for ServiceNow's fast growing AI products and solutions. You will work closely with ServiceNow's product, sales and marketing teams on high-visibility endeavors, including product launches, marketing programs & events, seller enablement, and the ServiceNow.com AI homepage. You will become the go-to product marketing expert on the ServiceNow AI Platform and ensure we tell a clear and consistent story across all our marketing and sales channels. If you have a passion for crafting inspirational customer stories, delivering innovative product demos and building clear product messaging, then this role is for you
What you get to do in this role:
- Product Positioning and Messaging - Develop a compelling narrative and value proposition for ServiceNow's AI products and solutions. Monitor messaging performance and identify opportunities for improvement.
- Product Launches - Align with the Platform Product Management team to drive product positioning for existing products and new launches.
- Demand Generation - Work with our internal demand gen teams to hone the strategy and marketing programs that drive demand. Be proactive in recognizing where the business may need marketing support and the effective levers to pull.
- Marketing Programs - Partner with marketing teams to build high quality collateral (website, customer stories, demos, print, videos, etc.) that reflect the product positioning and showcases the vision and value proposition of our platform.
- Events - Manage our AI portfolio at key marketing events with content, speaker and messaging support.
- Press and Analysts Relations - Work closely with Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market.
- Communication - Communicate effectively and often to ensure all stakeholders are aligned.
- Mentorship - Mentor and grow a team of top product marketing talent.
- Evangelism - Be the go-to evangelist to speak to the power of ServiceNow's AI differentiation at our events and to the press.
To be successful in this role you have:
- 12+ years experience in product marketing/management/sales engineering.
- 7+ years of experience in enterprise software platforms, knowledge of AI a plus.
- Experience managing, growing and mentoring teams through compassionate leadership.
- Expert and strategic storyteller who can craft simple and memorable narratives.
- Experience building public-facing presentations with high attention to detail for marketing events, sales organizations or executive presentations.
- Demonstrated ability to work across functions within Marketing, Product and Sales, building relationships to drive results.
- Very strong written and oral communication skills.
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