Brand Manager

1 month ago

santa monica, United States T3 Micro Inc Full time

Key Responsibilities

The Brand Manager has a key role in T3’s brand, channel and product marketing strategies and initiatives. This role supports the development of new product launches, channel marketing programs, as well as distribution and promotional plans. This position will also play a critical role in supporting and executing any analytical needs and projects, including evaluating product performance and profitability and supporting quantitative and qualitative development of strategic business plans. The Brand Manager plays a vital role in the cross-functional management of sales, design, and digital marketing teams to clearly define strategy, set project parameters, and manage to deadlines. The role will also be responsible for maintaining brand guidelines, ensuring consistency and brand integrity across touch points. The role reports to the Director, Brand & Product Marketing.

 

Product Management & Strategy

·      Develop/support development of analyses and marketing briefs to inform new product strategy and development efforts, including competitive dynamics, market opportunity, product concept and rationale, positioning, pricing, feature sets, channel approach, and product economics; analyze ROI

·      Develop/support development of product requirements, in collaboration with Product Marketing/R&D/Engineering/Operations, detailing features, performance requirements, CMF, etc.

·      Support in the development and maintenance of product P&Ls; recommend price and cost targets in accordance with product positioning, competitive dynamics and internal profitability objectives; work with Marketing/R&D/Engineering/Operations to meet cost targets

·      Execute end-to-end project and communications management related to new product design/development, including coordination with design agencies, timely compilation and communications of team feedback and facilitation of meetings

·      Create and execute T3 consumer database surveys to inform new product development, gaining insight into audience preferences, habits, and tendencies. Summarize findings for presentation to Marketing and R&D/Engineering teams

·      Support in identifying needs/objectives for product claims development, as/when appropriate; support in claims development strategy (e.g. clinical vs. panel), process and claims usage strategy; drive design and execution of studies, including protocol development, creation of target claims and corresponding surveys, coordination with third-party vendors, etc.

·      Analyze quantitative product performance as well as qualitative user feedback regularly; communicate insights and consumer feedback on a regular basis to internal Marketing and R&D teams; develop recommended actions; escalate issues, as appropriate   

·      Cultivate ongoing knowledge of market and category dynamics and competitive developments, by channel; analyze trends and opportunities and develop recommendations accordingly

·      Support/lead strategy and design management of product packaging/collateral (inserts) and POS materials (digital and instore), working with Product Marketing and Design teams to gain executive approval/alignment and meet deliverable deadlines

·      Maintain and own distribution of global price list and visual line list on an ongoing basis

·      Support the development of go-to-market campaigns and strategy, working across teams to execute and deliver the plan against timelines

Channel Marketing

·      Support in development of retailer promotional strategies as well as analyze promotional lifts/ROI, program sell-through and net financial impact

·      Lead development of customer presentation materials and sales tools to support sales activities

·      Support the development of all product-related assets and copy; ensure all customer assets and copy/content are provided within required timelines and in line with brand standards

Brand Support

·      Support  the development of annual brand and marketing strategies, including: new product launch plans and integrated brand and product launch campaigns

·      Support in the reinforcement and advancement of brand standards: periodically update Brand ID guidelines; work closely with Director/larger Marketing team to ensure consistency in brand positioning and product communications across all customer and consumer-facing executions

·      Support Director and business leadership to drive brand strategy (channel, promotional and product activities) and launch programs in new international markets

 

Experience, Education & Skills    

Education required:

·      Bachelor’s degree in marketing, business or related field; MBA preferred

Experience, knowledge, skills required:

·      Minimum 5 years of experience in similar roles in brand or product marketing for consumer products. Experience in beauty is a plus.

·      Entrepreneurial nature, appetite for fast-paced environments, and flexibility to adjust to changing requirements

·      Intuitive cross-functional and collaboration approach is essential

·      Demonstrated leadership, strong analytical and strategic thinking skills

·      Excellent written/verbal, time management and quantitative/analytical skills required

·      Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers

·      Preferred experience developing POP/POS materials to support in-store merchandising programs

·      Ability to drive creative development with strategic objectives in mind

·      Analytical and strategic thinker with ROI focused mindset

·      Proactive communicator

·      Excellent project manager. Experience with project management software like Wrike is a plus.

  • ·      Proficient in MS Office.  

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