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Chief Brand Officer, Healthcare Innovation Leader

2 months ago

Santa Monica, California, United States GoodRx Full time

About the Role:

At GoodRx, we are seeking a visionary leader to join our team as the Vice President of Brand and Creative Strategy. As a key member of our senior leadership team, you will be responsible for developing and executing a comprehensive brand strategy that drives business growth, enhances brand awareness, and fosters a strong reputation in the healthcare industry.

  • Develop and implement a brand strategy: Collaborate with cross-functional teams to create and execute a brand strategy that aligns with our business goals and values.
  • Lead brand creative development: Supervise the development of compelling brand assets, including messaging, positioning, and visual identity, to effectively communicate our brand promise and value proposition.
  • Manage brand performance: Work closely with analytics and insights teams to track and monitor brand performance, identifying areas for improvement and optimizing our strategies to drive business results.
  • Partner with internal teams: Collaborate with marketing, customer experience, and product teams to ensure seamless integration of brand messaging and ensure a cohesive customer experience.

Requirements and Qualifications:

We are looking for a seasoned brand leader with a proven track record of success in developing and executing comprehensive brand strategies. The ideal candidate will have:

  • 12+ years of direct-to-consumer brand marketing experience
  • Significant experience as a creative or directing creative teams
  • A deep understanding of effective positioning, brand architecture, and brand voice
  • Experience establishing processes to drive initiatives forward
  • A proven track record of executing multi-channel brand marketing campaigns
  • Excellent strategic customer-focused thinking skills
  • Experience using data and metrics to back up assertions of business value
  • Highly collaborative individual that leads with trust, influence, and relationship building over title and tenure

About GoodRx:

GoodRx is America's healthcare marketplace, offering the most comprehensive and accurate resource for affordable prescription medications in the U.S. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx, and millions of consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.