Specialist, Search Performance Marketing

1 month ago

chicago, United States Empower Media Full time

SPECIALIST, SEARCH PERFORMANCE MARKETING


About Empower Media

Empower is America’s largest woman-owned media agency. We develop proactive partnerships with our clients, leaning into the mantra of "What If". We challenge the status quo and uncover incremental sources of growth through proprietary technology. We put brands in attention-grabbing environments, capturing consumers hearts, minds and wallets. All in service of delivering results today and creating deeper longer-term consumer connections which drives our clients' business. We don’t believe winning today is enough. We believe in owning tomorrow, achieved by a mindset of Grow Fearlessly.


JOB TITLE: Specialist - Search, Performance Marketing

DEPARTMENT: Investment - Performance Marketing

REPORTS TO: Director, Performance Marketing


PURPOSE: Responsibility and accountability in supporting paid search performance marketing efforts of the agency’s clients, report out on campaign findings and opportunities, help to optimize campaigns and drive departmental campaign initiatives


CORE RESPONSIBILITIES:

  • Work across digital performance marketing management platforms
  • Specifically: Google Ads, Bing Ads, Amazon Ads, Walmart Connect, and others
  • Build out digital strategic initiatives within above platforms
  • Verify and execute campaigns (including paid search accounts, analytics, etc.)
  • Monitor campaigns and ensure metrics are tracking properly, including pacing and budget adjustments
  • Communicate out on results and recommendations across teams to improve campaigns
  • Work with internal team to optimize budgets and maximize digital campaign effectiveness through A-B testing, innovative executions, etc.
  • Assist in developing and building presentation decks for client meetings
  • Work with vendor partners (Google, Microsoft, etc.) to optimize campaigns and bring forward best-in-class campaign solutions


CORE COMPETENCIES:

  • 1 – 3 years of Digital campaign stewardship necessary
  • Ability and comfort to effectively present information in a one-on-one and/or group setting within the organization
  • Excellent oral and written communication skills
  • Strategic thinking skills
  • Ability to read, comprehend and write instructions, short correspondence and memos.


KEY PERFORMANCE INDICATORS:

  • Meeting client goals and KPIs through digital performance campaigns
  • Optimizing campaigns and translating results across internal and external clients
  • Delivering strategic decks outlining digital recommendations and expected results
  • Digital campaign quality & delivery
  • Peer/staff advocacy and education

  • Specialist, Search Performance Marketing

    2 months ago

    Chicago, United States Empower Media Full time

    SPECIALIST, SEARCH PERFORMANCE MARKETINGAbout Empower MediaEmpower is America’s largest woman-owned media agency. We develop proactive partnerships with our clients, leaning into the mantra of "What If". We challenge the status quo and uncover incremental sources of growth through proprietary technology. We put brands in attention-grabbing environments,...

  • Sr. Specialist, Search Performance Marketing

    4 weeks ago

    Chicago, United States Empower Media Full time

    SPECIALIST, SEARCH PERFORMANCE MARKETINGAbout Empower MediaEmpower is America’s largest woman-owned media agency. We develop proactive partnerships with our clients, leaning into the mantra of "What If". We challenge the status quo and uncover incremental sources of growth through proprietary technology. We put brands in attention-grabbing environments,...

  • Performance Marketing Manager

    1 month ago

    Chicago, Illinois, United States Mediabistro Full time

    About the RoleWe are seeking a highly skilled Performance Marketing Manager to join our team, specializing in B2B paid search strategy and execution. This role will be responsible for driving demand and lead-generation outcomes through effective paid search campaigns.Key ResponsibilitiesOwning the paid search channel, from strategic development to execution...

  • Performance Marketing Manager

    3 months ago

    Chicago, United States Mediabistro Full time

    Company DescriptionJob DescriptionEpsilon is the leader in outcome-based marketing. We enable marketing that's built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE...

  • Search Engine Optimization Manager

    1 week ago

    Chicago, United States Symmetri Marketing Group Full time

    SEO ManagerSymmetri Marketing Group is a B2B agency with offices in Chicago, IL and Plymouth, MI. We are a tight-knit, tenacious team who is always ready to learn and uncover key insights. Ask the right questions. And understand each industry like an insider. Our people come from many backgrounds, but we share a single purpose: To make our clients...

  • Paid Search Analyst

    4 months ago

    Chicago, United States Perfect Search Media Full time

    What's This Position All About? Are you obsessed with the idea of helping clients improve their online advertising performance? Love to grow your hands-on experience helping clients with everything from strategy to implementation and beyond? Ready to join a fun, supportive and collaborative team? Look no further! Perfect Search has all the tools and...

  • Senior Analyst, Search Marketing

    1 month ago

    Chicago, United States Digitas North America Full time

    Company DescriptionDigitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via...

  • Senior Analyst, Search Marketing

    1 month ago

    chicago, United States Digitas North America Full time

    Company DescriptionDigitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via...

  • Financial Search Manager

    20 hours ago

    Chicago, United States Brilliant Financial Search - IL Full time

    Job DescriptionJob DescriptionBrilliant Financial Search is seeking an ambitious and enthusiastic Financial Search Manager to join a growing team and work passionately selling direct hire search services and filling open accounting and finance roles for its clients.Who are we?Brilliant Financial Search specializes in the direct-hire (permanent) placement of...

  • Senior Analyst, Search Marketing

    4 weeks ago

    Chicago, United States Publicis Groupe Full time

    Company Description Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes...

  • Group Director, Search | Growth Marketing Team

    4 weeks ago

    Chicago, United States Dept Full time

    WHY DEPT®? We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That's why we hire curious, self-driven, talented people who never stop innovating. Our culture is...

  • Group Director, Search | Growth Marketing Team

    5 days ago

    Chicago, United States Dept Full time

    WHY DEPT?We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.Our culture is big...

  • Account Manager, Paid Search | Growth Marketing Team

    3 weeks ago

    Chicago, United States Dept Full time

    WHY DEPT®? We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That's why we hire curious, self-driven, talented people who never stop innovating. Our culture is...

  • Account Manager, Paid Search | Growth Marketing Team

    3 weeks ago

    Chicago, United States Dept Full time

    WHY DEPT®? We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That's why we hire curious, self-driven, talented people who never stop innovating. Our culture is...

  • Account Manager, Paid Search | Growth Marketing Team

    4 weeks ago

    Chicago, United States Dept Full time

    WHY DEPT®? We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That's why we hire curious, self-driven, talented people who never stop innovating. Our culture is...

  • Search Engine Optimization Manager

    4 months ago

    Chicago, United States EM Search Consulting, LLC. Full time

    SEO ManagerPosition Overview:SEO Managers must identify opportunities for growing organic traffic and improving SERP rankings through optimization of site architecture, keyword selection, on/off-page factors, and scalable content. You will be responsible for researching, designing, implementing, monitoring, and revising SEO Programs for dozens of clients....

  • Account Manager, Paid Search | Growth Marketing Team

    2 weeks ago

    Chicago, United States Dept Full time

    WHY DEPT®?We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That's why we hire curious, self-driven, talented people who never stop innovating.Our culture is big...

  • Digital Marketing Director

    1 month ago

    Chicago, Illinois, United States Dept Full time

    {"title": "Paid Search Director", "description": "Paid Search DirectorJoin a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands. As a Paid Search Director, you will be responsible for leading a team of paid search experts to drive technical expertise and delivery excellence across all search...

  • Digital Marketing Strategist

    4 weeks ago

    Chicago, Illinois, United States Lenovo Full time

    Job SummaryWe are seeking a skilled Search Engine Marketing Specialist to join our team at Lenovo. As a key member of our marketing team, you will be responsible for developing and executing paid search strategies to drive business growth and revenue.Key Responsibilities- Develop and manage paid search campaigns across multiple platforms, including Google...

  • Account Manager, Paid Search | Growth Marketing Team

    3 weeks ago

    Chicago, United States Dept Full time

    WHY DEPT®? We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That's why we hire curious, self-driven, talented people who never stop innovating. Our culture is...