Senior Analyst, Search Marketing

1 month ago

Chicago, United States Digitas North America Full time

Company Description


Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.


Job Description


As a Senior Analyst, you’ll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), you’ll assist with the strategy, planning and reporting for Digitas clients.

  • Serving as the primary contact in fielding SEM challenges, solving issues to achieve (and exceed) campaign goals
  • Building and presenting concise program readouts of performance towards key business metrics
  • Holistic SEM management including keywords development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reporting
  • Actively participating in meetings and proactively identifying campaign opportunities, challenges and issues
  • Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
  • Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
  • Translating campaign/client goals into strategic SEM tactics and effectively executing those tactics against the client’s strategy
  • Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
  • Monitoring emerging industry trends and summarizing them for internal and external stakeholders
  • Leveraging and developing proficiencies with SEM platforms, tools and resources
  • Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
  • Develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
  • Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
  • Consistently demonstrating positive impact with clients, internal teams, capability and outside vendor


Qualifications


We’re looking for strong, impactful work experience, which typically includes:

  • A four-year degree, and 2 to 4 years of analytical or digital marketing experience, preferably in SEM
  • Strong ability to work closely within a team structure to problem solve, prioritize and manage time effectively
  • Advanced skills within Google AdWords, Bing Ads, Yahoo Gemini and 3rd Party tools such as DoubleClick
  • Strong client management and presentation skills
  • Expertise in managing numbers and proficiency in executing approved media buys
  • A firm pulse on the media marketplace and to provide insights into campaign results
  • A detail-oriented and organized approach to achieving objectives
  • Solid quantitative and research skills, and proven data interpretation capability
  • Strong communication skills – you’re clear and thorough, yet concise
  • A passion for our industry, building relationships and a desire to contribute to a team
  • Exudes confidence and won’t hesitate to connect with folks throughout the organization to get the job done right

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