Head of Growth Marketing

4 weeks ago


Boston, United States Skedda Full time

Purpose: Company Overview

Skedda is a leading global workplace management platform, serving over 7,000 customers and nearly two million users, including Siemens, Mercedes-Benz, and MIT. The company is a key player in helping to define the future of the workplace experience, helping businesses design meaningful, seamless, fully integrated employee experiences and interactions in the hybrid workplace.

Today, the product serves customers with functionality including floor plan visualizations, desk and meeting room booking, visitor management, utilization reports and analytics, as well as integrations with key workplace tools like Microsoft365, Google Workspace and Slack; and has won awards from G2, Capterra, and SoftwareAdvice

Position: Head of Growth Marketing (Director)

We are excited to welcome a highly-driven marketer to the growing team to lead our growth and demand generation program. If you have a passion for testing, optimizing, and building/executing revenue-focused marketing plans, this role could be the perfect fit for you. Reporting to the SVP of Marketing, this role offers huge growth potential for a player-coach marketer with the opportunity to lead cross-functional projects and become a key contributor in defining the future of work

Your Day-to-Day

  • Planning and executing performance marketing campaigns to generate high-quality leads.
  • Managing top-of-funnel marketing initiatives, including contributing to a quarterly content strategy and overseeing search engine optimization.
  • Developing a roadmap and processes for ongoing marketing and product experience optimizations to grow engagement, trial sign-ups, usage, and revenue generation.
  • Cultivating a culture of continuous testing to inform product-market fit, messaging, targeting, and conversion rate optimization.
  • Establishing robust co-marketing partnerships and paid channel relationships to drive unified efficient growth strategies.
  • Partnering with sales to ensure a seamless lead process and enabling the team with clean qualification, lead scoring, and intent insight.
  • Developing/monitoring the marketing forecasts and budgets to allocate resources most impactfully and report on marketing performance.
  • Overseeing marketing technology stack and operations team to evolve the database and workflows for strong, personalized outreach.
  • Leading product-led growth collaboration to strengthen conversion from free trial to paying customer.

Who You Are

  • 6-8+ years in B2B demand generation, digital marketing, or a related field
  • Strong analytical and technical aptitude with a results-oriented mindset
  • Proven leadership skills with a passion for aligning and motivating cross-functional teams
  • The ability to quickly learn and capitalize on a variety of marketing technologies and digital platforms
  • A proactive and decisive thinker, who thrives in a fast-paced, collaborative environment
  • Experience in product led growth is a plus
#J-18808-Ljbffr

  • Boston, United States Tbwa ChiatDay Inc Full time

    Overjet is the world-leader in dental AI. Already, thousands of dental providers and insurers rely on our platform to deliver the best possible care. Now, we’re looking for talented people to fulfill our mission: improve oral health for all.Overjet is where builders become leaders. Everyone here loves to make new things: new products, new partnerships, new...


  • Boston, Massachusetts, United States Compound Growth Marketing Full time

    About the RoleThe ideal candidate for this role will be an experienced Senior Demand Generation Manager with a proven track record of developing and executing ABM campaigns that drive revenue growth.Key ResponsibilitiesLead ABM Strategy: Develop and manage a database of named accounts and contacts to ensure targeted campaigns align with client business...


  • Boston, United States Compound Growth Marketing Part time

    Job DescriptionJob DescriptionAbout the RoleWe are looking for a part-time contractor to join our team as an Account Based Marketing Manager. In this role you will have the opportunity to collaborate with the internal team and the client to develop the strategy, and execute ABM campaigns for multiple B2B clients who are focused on driving growth. We are...


  • Boston, Massachusetts, United States Fawkes IDM Full time

    Job Title: Head of Marketing and Business DevelopmentAbout Fawkes IDMFawkes IDM is a forward-thinking organization that seeks a highly experienced Head of Marketing and Business Development to lead our marketing and business development efforts. As a key member of our team, you will be responsible for driving growth and client acquisition through strategic...

  • Head of Marketing

    2 weeks ago


    Boston, United States Webster & Webster Associates Full time

    We are seeking a strategic and results-driven Head of Marketing to lead and execute global marketing initiatives for a technology-focused company specializing in solutions for embedded systems and safety-critical applications. The ideal candidate will possess a strong understanding of the technical landscape, a creative approach to demand generation, and a...

  • Head of Marketing

    2 months ago


    Boston, United States Walnut Full time

    Who We Are Walnut is a fast growing startup in the sales automation space, backed by top-notch investors. We help some of the best GTM teams in the world perform better by easily creating failure-free, interactive, and personalized demo experiences for B2B buyers at every stage of the customer lifecycle. We are a young company that values culture, grit,...


  • Boston, United States Exclaimer Full time

    Head of Digital MarketingDepartment: MarketingEmployment Type: Permanent - Full TimeLocation: US - BostonDescriptionExclaimer, a tech scale up with big plans, is a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an exciting work culture.We provide world-class email signature solutions that let organizations of...


  • Boston, United States Exclaimer Full time

    Head of Digital MarketingDepartment: Marketing Employment Type: Permanent - Full Time Location: US - Boston Description Exclaimer, A tech scale up with Big Plans... When you join Exclaimer you will join a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an exciting work culture. Not Heard of us? We provide...


  • Boston, United States Talon.One GmbH Full time

    ABOUT THE ROLE: The Head of Customer Marketing at Talon.One will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of Customer Marketing will also collaborate closely...


  • Boston, United States Talon.One GmbH Full time

    ABOUT THE ROLE: The Head of/Director Customer Marketing at Talon.One will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of/Director of Customer Marketing will...


  • Boston, United States Talon.One GmbH Full time

    ABOUT THE ROLE: The Head of/Director Customer Marketing at Talon.One will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of/Director of Customer Marketing will...


  • Boston, United States Talon.One GmbH Full time

    ABOUT THE ROLE: The Head of Customer Marketing at Talon.One will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of Customer Marketing will also collaborate closely...

  • Marketing Head

    3 days ago


    Boston, United States Insight Executive Search Full time

    About the job Marketing Head (Digital) - RemoteAre you ready to be the driving force behind personal growth in a dynamic, global environment? We're searching for passionate Digital Marketing Professionals to join our innovative team of Online Marketing Professionals.This opportunity is exclusive to those NOT currently enrolled in academic programs.Your...


  • Boston, United States Manulife Insurance Malaysia Full time

    Director, Head of Marketing AutomationManulife/John Hancock is on a journey to become a customer-obsessed digital leader. As part of this journey, we are looking for a skilled professional and natural leader to drive the optimization and growth of John Hancock’s outbound marketing technology platforms to provide exceptional digital-first experiences to our...


  • Boston, United States Pison Technology Full time

    We are seeking a highly experienced and strategic Head of Product Marketing, Performance to lead our product marketing efforts focused on optimizing product performance. The ideal candidate will be responsible for developing and executing data-driven marketing strategies that enhance product performance, user engagement, and overall customer...


  • Boston, United States Manulife Insurance Malaysia Full time

    Director, Head of Marketing AutomationApply locations: Boston, MassachusettsTime type: Full timePosted on: Posted 5 Days AgoTime left to apply: End Date: January 5, 2025 (25 days left to apply)Job requisition id: JR24111323Manulife/John Hancock is on a journey to become a customer-obsessed digital leader. As part of this journey, we are looking for a skilled...


  • Boston, Massachusetts, United States Compound Growth Marketing Full time

    Compensation and BenefitsThe estimated annual salary for this role is $95,000 - $110,000, depending on experience. Additionally, we offer a comprehensive benefits package, including health insurance, retirement plan, and paid time off.Job DescriptionWe are seeking an experienced Account Based Marketing Professional to join our team at Compound Growth...


  • Boston, Massachusetts, United States Polar Marketing Full time

    Polar Marketing is seeking an experienced Client Growth Associate to join our customer success team. In this role, you'll play a critical part in driving revenue growth through strategic client engagement and relationship development.The estimated salary range for this position is $50,000 - $70,000 per year, based on market trends and our company's...

  • Head of Product

    2 days ago


    Boston, United States Linedata Full time

    Linedata Asset Management software is embarking on a new five year transformational vision for their products. We are seeking a Head of Product Management to lead the strategic direction and execution of this new vision for our Asset Management product portfolio. This senior leadership role is pivotal in shaping the future of our products and ensuring they...

  • Paid Social Director

    2 hours ago


    Boston, United States Compound Growth Marketing Full time

    ABOUT THE COMPANYCompound Growth Marketing (CGM) is a marketing consultancy designed to help growing companies scale to $100M+ in revenue by building sustainable demand generation systems.CGM develops strategy and implementation plans that help clients grow by analyzing & optimizing three key areas: Deal Volume, Deal Process, and Actionable Insights....