Sr. Social Media Marketing Specialist

THE BEST NEED THE BEST.

Known as "The Game Changers”, Diablo/Freud Tools (www.DiabloTools.com and www.FreudTools.com) elevates the market by providing Best in the World and Best for Our World cutting tool and power tool accessory solutions for professional users. With innovation at the forefront of everything we do, Diablo/Freud Tools continues to “raise the bar” by bringing the most advanced technology to the portable and stationary tool market that increases quality and performance and saves our users time and money. Diablo/Freud Tools is committed to providing first-class technology that dominates the jobsite but also makes it safer. Our innovation, however, is not the only thing that sets us apart from the competition – our people do, too.

At Diablo/Freud Tools, we pride ourselves on putting “People First.” We cannot be the Best without the Best. That’s why we onboard the Best talent and continue to invest in them through ongoing training and recurring professional development opportunities. We are proud to provide a culture that is innovative, supportive, fun, connected, and nurtures growth for our people. Our commitment to our employees has been recognized by the employee engagement platform, Energage, by naming Diablo Tools a Top Workplace in 2024. Additionally, Diablo/Freud Tools was named a Top Workplace in the cultural excellence category for professional development, employee well-being and employee appreciation. We strive to be the best for our end-users and the best for our team – so Join the Best, today

Diablo/Freud Tools is looking for an energetic, go-getter community engagement specialist to join our communications team in driving demand, engagement, and growth for our Diablo Tools social platforms. Your passion is creating social media campaigns and content with the goal of going viral. You outshine others with your experience in collaborating with brand ambassadors and influencers. Previous knowledge of construction products and/or power tools is not required, but preferred. This is an amazing opportunity to take your competitive fire and win with THE BEST. Our future-forward approach in everything we do is what separates us from the rest. We Lead, Never Follow.

Are you hungry, ready for immediate impact, excited for a challenge? Change your future forever by joining the Best

Job Description

As a super star Sr. Social Media Marketing Specialist, you understand the importance of building digital relationships, keeping the conversation going, resolving issues, and designing exciting content that increases engagements and follower growth. You have experience with organic and paid social campaigns, working within a pre-defined social budget, managing influencer programs, optimization and reporting on ROI. You are comfortable being the “digital voice of the brand.” You want to push the boundaries of our content by creating “cool”, “trend worthy” content that reflects the brand’s character while staying within brand guidelines. You enjoy collaborating with leadership and are a contributing member of the communications team working together to execute plans according to strategies. Primary duties include, but are not limited to:

Social Platform Management

• Manage day-to-day activities on social channels (Facebook, Twitter, Instagram, TikTok, YouTube,etc.).
• Create, curate, manage and schedule regular content across social channels.
• Collaborate with communications team on demand generating content the speaks to the individual product story but also demonstrates why we are the best.
• Grow demand and conversions through content/stories by driving users to website.

Community Engagement, Moderation

• Oversee and foster engagement and community growth across social platforms and website by responding to emails, comments, DM's, engaging in conversation, and proactively encouraging conversations.
• UGC permission management.

Influencer Management

• Build, maintain and evolve relationships with existing and new influencers & brand/social loyalists.
• Collaborate with influencers on campaign/content needs and review submitted content, analyze results and deliver feedback.
• Continuously measure and track ROI from influencers, present findings and business justifications for new and/or on-going partner ships.Manage sample order requests.

Cross-Functional Collaboration on Campaigns, Paid

• Social Collaborate with communications team to develop paid social media marketing campaigns and influencer content plans using pre-defined budgets; ability to justify with data recommended spend requests.
• Coordinate with communications team on managing social advertising spend; estimate and track ROI versus anticipated and actual results; ability to justify with data recommended spend requests.
• Collaborate with communications team on A/B testing across social channels.

Reporting, Research & Monitoring

• Perform regular research across all social platforms to support marketing goals/objectives (end-user, competitive, new product launches, overall brand presence).
• Monitor trends and effective benchmarks for measuring the impact of campaigns & initiatives.
• Analyze, review, and report monthly to maximize results; translate anecdotal or qualitative data into recommendations and plans for revising/optimizing social media efforts.
• Regularly report on actual results of social advertising spend and track ROI.Upkeep of strong understanding of all major social platforms and their analytics.

Qualifications

• Bachelor’s degree or 8 years of commensurate experience
• Minimum 3+ years of solid community engagement/content creator experience with strong editorial judgment and exceptional writing skills.
• Minimum 3+ years of experience running high-spend ad and influencer budgets.
• Minimum 3+ years working experience in managing and partnering with influencers, to include: vetting out new influencers and brand ambassadors, collaborating on future content needs, ensuring content is on-brand, on-topic and if not, working with influencers to correct, monitoring success of content and programs, monthly and annual reporting on influencer program.
• Ability to speak the “language” of our end-users: contractors, remodelers, and influencers.
• Must be able to demonstrate your ability to tell a story through content creation, implementation, captions, and community responses.
• Must have direct experience with analyzing the success of social media campaigns, audience behavior, trends, etc.; ability to extract meaning from data and use this to optimize both current approach and future programs.
• Must be a confident, high-energy presenter. Must be able to build a creative pitch with accompanying presentation and support to sell your idea and/or concept.
• Must be a confident speaker with all levels of management, including C-level executives.
• Must be able to meet tight deadlines in a fast-paced environment.
• Must have experience in Adobe Premier PRO and Microsoft 365 (Teams, Outlook, Word, Excel and PowerPoint).
• Previous experience promoting consumer goods is highly recommended.
• Go-getter mentality. Seeks out answers and solutions rather than waiting for a resolution.
• Ability to juggle multiple projects and priorities simultaneously is a must.
• Must be comfortable using a PC.
• Previous experience within the power tool industry is preferred, but not required.