Head of Demand Generation

6 days ago


San Francisco, California, United States Samba TV Full time

Samba TV empowers media companies to connect with audiences and advertisers to engage viewers and measure reach across all devices.

We are seeking a Growth Marketing Director to join our team and drive sales revenue. The ideal candidate has extensive experience running successful demand/lead gen campaigns and operations.

Core Responsibilities
  • Develop and execute a comprehensive growth marketing strategy that drives consideration and preference for Samba products, generates high-quality leads for sales, and contributes to revenue growth.
  • Create and implement multi-channel campaigns across SEO, SEM, retargeting, display ads, email, ABM, and events to drive awareness, consideration, and purchase intent.
  • Lead the development of a content plan that maps the right content to each stage of the customer journey for each buyer persona, including compelling ad copy and landing pages.
  • Collaborate with Sales and other teams to define ideal customer profiles, buyer personas, and targeted segments, ensuring leads are effectively addressed and nurtured.
  • Establish Key Performance Indicators and create performance measurement dashboards that assess the impact of marketing activities on revenue generation.
  • Refine the sales funnel to ensure proper tracking and analysis of lead progression and identify bottlenecks and optimization opportunities to improve conversion rates.


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