Marketing Lead

4 weeks ago

Minneapolis, United States Best Buy Full time
As the Marketing Lead of Reporting and Insights, you will be responsible for generating insights about campaign performance for all vendors within one of our emerging product categories. You will support both internal and external partners in leveraging campaign results and first-party data to generate actionable insights regarding vendor funded advertising campaigns.

What you’ll do
  • Analyze multiple large datasets to identify root causes of performance trends and indicators, provide insights and analysis to internal business partners to help craft sales proposals, develop data-driven media plans, optimize campaigns, and inform future campaign strategy
  • Act as the primary contact for all campaign reporting and insights related content for external partners, helping them understand and activate against campaign performance
  • Leverage critical thinking skills to scope analyses that address key business questions and inform actionable opportunities
Basic qualifications
  • 2+ years of experience in marketing, media, eCommerce, analytics, insights, measurement, and/or reporting, or other relevant experience
  • Strong communication skills, written and verbal; with the ability to express complex ideas in a clear and concise manner to various audiences
  • Advanced experience with Microsoft Office tools, specifically Excel (advanced formulas & pivot tables) and PowerPoint (data visualizations and storytelling)
  • Client Relationship Management skills or experience (internally or externally)
  • Ability to work autonomously with sometimes vague and shifting directions
Preferred qualifications
  • Bachelor's Degree in a related field
  • 2+ years retail experience or media experience with a focus on advertising campaign analytics
  • Experience with advanced analytic techniques/tools (ex: Tableau, PowerBI, SQL querying)
  • Experience with marketing measurement and analytics methods (e.g.: Media Mix Modeling, Multi-Touch Attribution, In-market Testing, etc.)
  • Understanding of ad serving platforms (such as Google Ad Manager, Campaign Manager, SA360, DV360) and how ad serving works across websites and apps
What’s in it for you
We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
Our benefits include:
  • Competitive pay
  • Generous employee discount
  • Physical and mental well-being support
About us
As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™

Best Buy is an equal opportunity employer

Position Type: Full timePandoLogic. Category:Marketing & Biz Dev, Keywords:Marketing Manager, Location:Minneapolis, MN-55423

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