Chief Marketing and Brand Strategy Officer

1 month ago

Conway, United States Horry-Georgetown Technical College Full time
Job no: 494639
Work type: Full Time Staff
Location: Multiple Locations
Categories: Staff
State Classification: Director of Information Services
Class Code: BC50
Job Description:

Horry-Georgetown Technical College (HGTC) is a two-year community/technical college that offers more than 75 associate degree, diploma, and certificate programs for students who are either seeking quick entry into the workforce or desiring to transfer to a senior institution to pursue a bachelor’s degree. HGTC offers three convenient campus locations in South Carolina, including Myrtle Beach, Conway and Georgetown.

Horry-Georgetown Technical College is seeking candidates for an ambitious, proactive and motivated Chief Marketing and Brand Strategy Officer who will serve as the architect of Horry-Georgetown Technical College’s branding and marketing infrastructure and craft a unique standing in higher education that resonates with internal and external audiences. Reporting to the President of the College, the Chief Marketing and Brand Strategy Officer will oversee a high-performing team, collaborate with key stakeholders across the institution, and ensure alignment of marketing initiatives with the institution’s strategic goals. The leadership of the individual is expected to directly contribute to the growth and sustainability of our brand, influence our digital marketing strategy, and enhance our presence both locally and nationally. The Chief Marketing and Brand Strategy Officer will create the vision for and lead the implementation of a proactive, innovative, and comprehensive marketing and branding strategy that highlights the college’s academic strengths and fosters relationships with college constituents.

THE FOLLOWING ARE THE RESPONSIBILITIES AND DUTIES OF THE CHIEF MARKETING AND BRAND STRATEGY OFFICER:

  • Conceive and implement an overarching strategic marketing and branding program that is innovative, progressive, and proactive, resulting in cohesive messaging and a brand identity that extends across all media and vehicles in ways that appropriately support and reflect the college’s foundational values and strategic objectives.
  • Collaborate closely with the offices of the president, foundation, enrollment, and communications, as well as any other administrative units that play a significant role in the public perception of the college.
  • Establish a unified digital ecosystem that reflects the college’s brand, creates a cohesive strategy across platforms, and emphasizes compliance with accessibility and user-experience standards.
  • Convene, support, and inspire collaboration and coordination among marketing and communications professionals across the college.
  • Thoroughly evaluate current marketing and branding efforts across the college.
  • Build and manage an outstanding strategic marketing and branding program that can be considered best-in-class compared to its peers across higher education.
  • Inspire and motivate staff through transparency and direction.
  • Have a leadership style that is open and empowers staff through active communication, delegation, and accountability.
  • Foster an environment that rewards new ideas, creativity, and risk-taking.
  • Research and analyze best practices, market trends, and student demographics to tailor recruitment strategies and promotional approaches.

Advertised Salary:

$68,397 (Minimum)- $97,472 (Midpoint)



Minimum Requirements:

A bachelor's degree and public relations experience in an administrative capacity.



Preferred Qualifications:

Master’s degree in Marketing, Communications, Business Administration, or a related field. A minimum of 10 years of experience in marketing, with at least 5 years in a higher education-based marketing-based leadership role.



Special Instructions to Applicants:

Please submit online application via: www.hgtc.edu/hr attaching resume.


Advertised: 15 Nov 2024 Eastern Standard Time
Applications close:

#J-18808-Ljbffr

  • Chief Marketing and Brand Strategy Officer

    3 weeks ago

    Conway, United States Horry-Georgetown Technical College Full time

    Job no: 494639 Work type: Full Time Staff Location: Multiple Locations Categories: Staff State Classification: Director of Information Services Class Code: BC50 Job Description: Horry-Georgetown Technical College (HGTC) is a two-year community/technical college that offers more than 75 associate degree, diploma, and certificate programs for students who...

  • Chief Marketing and Brand Strategy Director

    3 weeks ago

    Conway, South Carolina, United States Horry-Georgetown Technical College Full time

    About Horry-Georgetown Technical CollegeHorry-Georgetown Technical College (HGTC) is a two-year community/technical college that offers more than 75 associate degree, diploma, and certificate programs for students seeking quick entry into the workforce or desiring to transfer to a senior institution to pursue a bachelor's degree.The college has three...

  • Associate Chief Medical Officer

    3 months ago

    North Conway, NH, United States maine health Full time

    SummaryPosition SummaryThe Associate Chief Medical Officer (ACMO) serves to carry out the responsibilities of the CMO by assignment as designated by the CMO, or on a pro tempore basis.  Assignments formally designated, for which there is administrative responsibility and program oversight within Medical Affairs at the organization may include: regulatory...

  • Marketing Manager/Director

    2 weeks ago

    Conway, AR, United States Arkansas Talent Group Full time

    Arkansas Talent Group is excited to partner with an expanding company based in Conway, AR in search of a Marketing Manager/Director . This organization is in the process of building its Marketing team and seeks a hands-on marketer who is passionate about brand development and local marketing initiatives. They are looking for a proactive, organized team...

  • Dental Office Manager

    1 month ago

    Conway, United States Affordable Dentures & Implants Full time

    Overview Come join our team as a Dental Office Manager, at our location in Conway, AR! Location: Affordable Dentures & Implants 635 Dave Ward Drive, Suite 101 Conway, Arkansas 7203 We are seeking an exceptional Dental Office Manager with a GREAT "growth-minded" attitude, superior work ethic, and willingness to provide excellent patient care.  This...

  • Director of Finance

    2 weeks ago

    Conway, SC, United States GFOASC LLC Full time

    Government Finance Officers Association of South Carolina – since 1984 Check here for employment opportunities and information. Please email info AT gfoasc DOT org to have your job posting added, and include a full job description, contact information and an application link or instructions. Job Details Position: Director of Finance (Chief Financial...

  • Assistant Manager, Product Operations

    2 months ago

    Conway, United States Gap Inc. Full time

    About the Role As an Assistant Manager, you set the tone for the store and the team and help bring our brand to life for our customers. You're responsible for driving profitable sales growth through all aspects of the store including; customer and product operations, merchandising, and talent development. You are responsible for supporting the execution of...

  • Territory Sales Development Manager

    3 weeks ago

    Conway, New Hampshire, United States Performance Foodservice Full time

    Job Summary:We are seeking a Territory Sales Development Manager to join our team in North Conway, NH.About the Role:This position will manage a geographical sales territory within greater North Conway, NH and surrounding areas, ensuring that independent and regional account business is developed and budgeted sales and profit objectives are achieved.The...

  • Hospitality Management Executive

    8 hours ago

    Conway, Arkansas, United States 810 Conway LLC Full time

    About the RoleThe Hospitality Management Executive at 810 Conway LLC will be responsible for overseeing the day-to-day operations of our restaurant, including staff management, inventory control, and customer service. This role requires strong communication skills, attention to detail, and the ability to work well under pressure.We are seeking a highly...

  • Surgery - Vascular Physician

    2 weeks ago

    Conway, United States SimplyApply Full time

    Vascular Surgery opening in Conway, SC - Located 10 miles from Myrtle Beach- 325,000 person population Position Details: - Full-time, permanent - Employed- Salary will be at the MGMA median in market- 5 days of CME at $3000- Student loan repayment - Relocation assistance offered Other Information: - Medical center was established in 1923- It is an...

  • Surgery - Vascular Physician

    2 months ago

    Conway, United States Summit Recruiting Group Full time

    Vascular Surgery opening in Conway, SC - Located 10 miles from Myrtle Beach- 325,000 person population Position Details: - Full-time, permanent - Employed- Salary will be at the MGMA median in market- 5 days of CME at $3000- Student loan repayment - Relocation assistance offered Other Information: - Medical center was established in 1923- It is an...

  • Orthopedics Physician

    2 months ago

    Conway, United States Summit Recruiting Group Full time

    Ortho Total Joint Opening - Conway, SC Position Details: - Full-time, permanent position- Salary will be at the MGMA median in market- 5 days of CME at 3000- Student loan repayment up to 10,000- Relocation assistance offered- Candidates must be fellowship-trained in Total Joints Other Information: - Medical center was established in 1923- It is an...

  • Healthcare Sales Representative

    2 days ago

    Conway, Arkansas, United States Lifelancer Full time

    Role OverviewWe are seeking an experienced Healthcare Sales Representative to join our team in a Cardiology expert role. This individual will be responsible for increasing territory sales and relationship development with assigned customers and accounts by engaging in product promotion and determining the best strategies to manage their business.About...

  • Family Practice

    2 months ago

    Conway, United States Summit Recruiting Group Full time

    Sports Medicine opportunity in Conway, SC - Located 10 miles from Myrtle Beach- 325,000 person population Position Details: - Full-time, permanent position- 30/70 - Sports/Family Medicine- Physician schedule will be Monday through Friday 8am-5pm; 4 ten-hour shifts per week is also available- Salary will be at the MGMA median in market- 5 days of CME at 3000-...

  • Family Practice

    6 days ago

    Conway, United States Summit Recruiting Group Full time

    Sports Medicine opportunity in Conway, SC - Located 10 miles from Myrtle Beach- 325,000 person population Position Details: - Full-time, permanent position- 30/70 - Sports/Family Medicine- Physician schedule will be Monday through Friday 8am-5pm; 4 ten-hour shifts per week is also available- Salary will be at the MGMA median in market- 5 days of CME at 3000-...

  • Family Practice

    2 weeks ago

    Conway, United States SimplyApply Full time

    Sports Medicine opportunity in Conway, SC - Located 10 miles from Myrtle Beach- 325,000 person population Position Details: - Full-time, permanent position- 30/70 - Sports/Family Medicine- Physician schedule will be Monday through Friday 8am-5pm; 4 ten-hour shifts per week is also available- Salary will be at the MGMA median in market- 5 days of CME at 3000-...

  • Chief Operations Planner

    1 week ago

    Conway, Arkansas, United States LHH Recruitment Solutions Full time

    Dynamic Production Planning RoleA leading manufacturing company in Conway, AR is seeking a seasoned Production Planning Manager to spearhead production planning initiatives. This role is ideal for an experienced leader with a proven track record in strategic planning, team leadership, and effective communication.Key Responsibilities:Schedule Production:...

  • Internal Medicine Physician

    2 months ago

    Conway, United States Summit Recruiting Group Full time

    Internal Medicine opportunity in Conway, SC - Located 10 miles from Myrtle Beach- 325,000 person population Position Details: - Full-time, permanent position- Primary Care- Two opportunities available- Physician schedule will be Monday through Friday 8am-5pm; 4 ten-hour shifts per week is also available- Facility hours of operation are 7:30am - 6pm-...

  • Endocrinology Physician

    2 months ago

    Conway, United States Summit Recruiting Group Full time

    Endocrinology opportunity in Conway, SC - Located 10 miles from Myrtle Beach- Visa sponsorship available Position Details: - Full-time, permanent position- Joining well trained experienced colleagues will begin to routinely see diabetic patients, thyroid, etc.- Current renovations/expansion on clinic will provide 3 more exam rooms and provider office.- MD...

  • Endocrinology Opening in Conway, SC

    5 months ago

    Conway, United States Summit Recruiting Group LLC Full time

    Endocrinology opportunity in Conway, SC - Located 10 miles from Myrtle Beach- Visa sponsorship available Position Details: - Full-time, permanent position- Joining well trained experienced colleagues will begin to routinely see diabetic patients, thyroid, etc.- Current renovations/expansion on clinic will provide 3 more exam rooms and provider office.- MD...