Chief Marketing and Brand Strategy Officer

4 days ago

Conway, United States Horry-Georgetown Technical College Full time
Job no: 494639
Work type: Full Time Staff
Location: Multiple Locations
Categories: Staff
State Classification: Director of Information Services
Class Code: BC50
Job Description:

Horry-Georgetown Technical College (HGTC) is a two-year community/technical college that offers more than 75 associate degree, diploma, and certificate programs for students who are either seeking quick entry into the workforce or desiring to transfer to a senior institution to pursue a bachelor’s degree. HGTC offers three convenient campus locations in South Carolina, including Myrtle Beach, Conway and Georgetown.

Horry-Georgetown Technical College is seeking candidates for an ambitious, proactive and motivated Chief Marketing and Brand Strategy Officer who will serve as the architect of Horry-Georgetown Technical College’s branding and marketing infrastructure and craft a unique standing in higher education that resonates with internal and external audiences. Reporting to the President of the College, the Chief Marketing and Brand Strategy Officer will oversee a high-performing team, collaborate with key stakeholders across the institution, and ensure alignment of marketing initiatives with the institution’s strategic goals. The leadership of the individual is expected to directly contribute to the growth and sustainability of our brand, influence our digital marketing strategy, and enhance our presence both locally and nationally. The Chief Marketing and Brand Strategy Officer will create the vision for and lead the implementation of a proactive, innovative, and comprehensive marketing and branding strategy that highlights the college’s academic strengths and fosters relationships with college constituents.

THE FOLLOWING ARE THE RESPONSIBILITIES AND DUTIES OF THE CHIEF MARKETING AND BRAND STRATEGY OFFICER:

  • Conceive and implement an overarching strategic marketing and branding program that is innovative, progressive, and proactive, resulting in cohesive messaging and a brand identity that extends across all media and vehicles in ways that appropriately support and reflect the college’s foundational values and strategic objectives.
  • Collaborate closely with the offices of the president, foundation, enrollment, and communications, as well as any other administrative units that play a significant role in the public perception of the college.
  • Establish a unified digital ecosystem that reflects the college’s brand, creates a cohesive strategy across platforms, and emphasizes compliance with accessibility and user-experience standards.
  • Convene, support, and inspire collaboration and coordination among marketing and communications professionals across the college.
  • Thoroughly evaluate current marketing and branding efforts across the college.
  • Build and manage an outstanding strategic marketing and branding program that can be considered best-in-class compared to its peers across higher education.
  • Inspire and motivate staff through transparency and direction.
  • Have a leadership style that is open and empowers staff through active communication, delegation, and accountability.
  • Foster an environment that rewards new ideas, creativity, and risk-taking.
  • Research and analyze best practices, market trends, and student demographics to tailor recruitment strategies and promotional approaches.

Advertised Salary:

$68,397 (Minimum)- $97,472 (Midpoint)



Minimum Requirements:

A bachelor's degree and public relations experience in an administrative capacity.



Preferred Qualifications:

Master’s degree in Marketing, Communications, Business Administration, or a related field. A minimum of 10 years of experience in marketing, with at least 5 years in a higher education-based marketing-based leadership role.



Special Instructions to Applicants:

Please submit online application via: www.hgtc.edu/hr attaching resume.


Advertised: 15 Nov 2024 Eastern Standard Time
Applications close:

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