Solution Architect, Salesforce Marketing Cloud

1 week ago

minneapolis, United States IRIS Consulting Corporation Full time

*I cannot Offer Sponsorship for this Role, Green Card or Citizens Only * "No Vendors"


Position Summary:


The Solution Architect position is a key role within our Technology Team. This role is a leader within our Technology Team, serving as the SME and go-to client contact across all phases of the engagement. Individuals in this role have a passion for marketing automation and delivering best-in-class solutions that drive outcomes and innovation for our clients.


Duties and Responsibilities:

  • Lead clients through discovery & requirement gathering, focusing on building relationships and inspiring adoption & innovation
  • Create and present solution documentation, keeping both internal and external stakeholders informed and engaged
  • Document requirements, design architecture diagrams, perform platform configuration, test, document, implement and train on Salesforce Marketing Cloud
  • Collaborate with stakeholders to translate epics, features, and user stories that reflect client and user requirements into a client’s technology solution roadmap
  • Partner with clients on project-based work as a Salesforce Marketing Cloud subject matter expert, executing thoughtfully through delivery and providing recommendations for platform adoption and optimizations.
  • Actively participates in new business efforts related to scoping and solutioning Salesforce Marketing Cloud implementations and related projects
  • Actively participate through agile delivery by breaking work into epics and user stories, and delivering agile sprints
  • Provide leadership around and adhere to Email, Web, Push and SMS channel best practices
  • Create, edit and manipulate medium to complex SQL and AMPScript
  • Be able to edit existing HTML, CSS, JSON and SSJS
  • Build audiences and segments using complex logic across multiple data sets
  • Develop and adhere to rigorous QA process
  • Proactively present and deploy optimization activities
  • Partner with Marketing Automation Managers on project tasks, guiding their work and assisting with knowledge transfer and training
  • Lead ongoing practice knowledge sharing, bringing forth ideas and solutions for innovative positioning and offerings as it relates to client support
  • Partner with analytics to identify and access data source systems for analysis and reporting
  • Participate in content development and thought leadership to support growth within our Salesforce practice

Required Qualifications:

  • 3+ years of relevant Salesforce Marketing Cloud experience
  • Bachelors degree in Marketing, Communications, Business Management, Computer Science, Information Technology, etc. or equivalent work experience
  • Salesforce Marketing Cloud Email Specialist certified
  • Salesforce Marketing Cloud Admin and Salesforce Marketing Cloud Consultant certifications preferred
  • Coding capabilities across the following:
  • Ampscript.
  • SQL
  • JSON
  • HTML, CSS, SSJS experience considered a plus
  • Expertise in Salesforce Marketing Cloud, with a baseline understanding of capabilities across Data Cloud, Salesforce CRM, Marketing Cloud Personalization and Marketing Cloud Intelligence preferred
  • Experience leading implementations in a client-facing role
  • Understanding of cross-channel marketing best practices
  • Experience scoping medium-large complexity Salesforce projects
  • Deep understanding of data privacy and protection practices (CAN-SPAM, CASL, EU Privacy Directive, DPR, blacklisting, etc.)
  • Attention to detail and an eye for quality

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