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Marketing Director, MIS

1 month ago

westminster, United States Highridge Medical Full time

****No Third Party Recruiters****



Highridge Medical creates the world’s most innovative spinal solutions across the spectrum from Motion Preservation to MIS to Bone Healing to Core Spine. Working at Highridge Medical is not just work. Life at Highridge Medical is purpose driven. Every day, you have the privilege of using your talents to demonstrate Confidence in your work and restore Confidence for our patients. Confidence that moves.


Job Summary:

Responsible for overseeing the company’s marketing strategy, campaigns, and branding efforts. The primary focus is on building the brand, increasing market share, and ensuring the company’s message is effectively communicated across all channels.


Principal Duties and Responsibilities:

  • Lead, manage, mentor team members
  • Create business strategy plans
  • Manage product group P&L
  • Demonstrate strong presentation skills
  • Create strategic marketing campaigns and develop all product support materials
  • Provide direct technical support to the sales force and assist in meeting sales objectives
  • Participate in key sales situations for the products
  • Produce competitive analysis and product forecasts
  • Conduct market analysis to develop product definitions.
  • Plan, organize and develop product support and launch packages
  • Monitor and document emerging trends for the products
  • Provide technical expertise and training to other departments in support of product development.
  • Collaborate with a wide variety of functional areas such as executive management, sales, engineering, marketing, manufacturing and operations to develop and provide business strategy, product definitions, responsive to customer needs and market opportunities.
  • Develop and maintains a prioritized list of customer and market requirements for products.
  • Provide financial and technical justification for product selection and definition.
  • Conduct market research and identifies and tracks market trends in company’s history.
  • Produce competitive analysis and materials comparing product with its key competitors.
  • Create and implement business plans that optimize both the market share and profitability of existing and new products.
  • Create strategies for product pricing, and positioning
  • Prepare and allocate budgets across product marketing initiatives
  • Specify all market requirements for current and future products (min. 2-3 years out)
  • Execute on time product launches
  • Develop and manage KOLs for the respective product group.
  • Develop and implement go-to-market plans both domestic and international
  • Develop and implement product lifecycle strategy


This is not an exhaustive list of duties or functions and may not necessarily comprise all of the "essential functions" for purposes of the ADA.


Expected Areas of Competence (i.e., knowledge, skills, and abilities)

  • Ability to communicate both orally and in written form with a clear and concise manner.
  • Strong analytical skills and outstanding interpersonal skills.
  • Ability to lead a team, to influence others, and through strong organizational skills, handle increasing levels of responsibility.
  • Microsoft Office Suite.
  • General knowledge of medical device business including the science, products, research and commercialization process, manufacturing, marketing, and sales.
  • Knowledge of orthopedic market, products within assigned group, surgical process, selling process, regulatory process, development process, and marketing strategies.
  • Knowledge of DCS, JDE, Live Link & Impromptu required.


Education/Experience Requirements

  • Bachelor’s Degree
  • 10-15 years of experience preferred.


Travel Requirements

Up to 75%