Brand and Customer Engagement Manager

4 weeks ago

scottsdale, United States DYPER Full time

The Brand and Customer Engagement Manager is responsible for developing and executing strategies that enhance brand engagement, customer interactions, and ensure customer satisfaction and loyalty. Customer Service focus


We are seeking a Subject Matter Expert in Consumer Products categories such as Baby & Parenting Products, Pet Products, Apparel, Food Products, and Durable Goods. Having a strong understanding of Direct-to-Consumer and Retail is a plus


This individual will work cross-functionally with our DYPER Creative team and our Creative Agency to create programs and campaigns that promote brand awareness, drive customer interaction and satisfaction, and create meaningful brand experiences.


About DYPER


DYPER is an environmentally conscious baby care brand that cares for your baby and their planet. The Company is proudly B-Corp certified in which the highest standards of independently verified performance, accountability, environmental stewardship, and transparency are met. DYPER’s products, including diapers, training pants, wipes, and additional baby care items, are designed to prioritize plant-based ingredients and are made without harmful chemicals. The brand is available on the DYPER website and on Walmart.com, Amazon.com, and Target.com. Learn more at DYPER.com


Key Responsibilities

  • Develop Engagement Strategies: Design and implement customer engagement programs, customer campaigns, and initiatives that strengthen the brand-customer relationship, drive interaction, and foster brand loyalty.
  • Collaborate on Brand Messaging and Content Creation: Collaborate with the DYPER Creative teams and the Social Media and Community Manager to develop compelling content that resonates with the target audience and promotes brand storytelling across all channels, and to ensure that all customer-facing communications reflect the brand’s voice and values.
  • Customer Relations Management: Manage relationships with customers, responding to customer inquiries, addressing concerns and complaints, gathering feedback, and ensuring overall satisfaction.
  • Customer Insights & Market Research: Leverage customer data, analytics, and insights from customer interactions to be well informed on engagement strategies and personalize brand experiences. Monitor consumer behavior and market trends to ensure the brand remains relevant.
  • Customer Advocacy: Ensure business strategy is focused on prioritizing the needs and interests of our DYPER customers and empowering them to become promoters of our brand. Creating exceptional experiences and building strong relationships so that our customers feel inclined to recommend our DYPER products.
  • Lead Engagement Initiatives: Organize and lead initiatives such as loyalty programs, customer appreciation events, and community-building activities to foster deeper relationships with customers.
  • Email Marketing Campaigns: Create, implement, and manage effective email campaigns that engage customers and drive business results.
  • Support Product & Service Improvements: Relay customer feedback to product development and operations teams to support continuous improvement based on client needs and preferences.
  • Crisis Management: Respond to customer issues and concerns promptly and professionally, ensuring any problems are resolved and maintaining the integrity of the brand.
  • Customer Retention & Loyalty: Develop and implement customer loyalty programs and initiatives that encourage repeat business, increase customer retention, and build long-term brand advocates.
  • Brand Consistency: Ensure that all engagement activities and communications are aligned with the company’s brand voice, values, and messaging.


Qualifications

  • Education: Bachelor’s degree in Marketing, Communications, Customer Relations, or related field.


Experience

  • 5+ years of experience in brand management, marketing, customer engagement, or a similar role.
  • DTC, Retail experience preferred.
  • Responsible for marketing with Consumer Products Categories such as: Baby, Parenting, Pet, Apparel, Food, Durable Goods is a must
  • Experience managing digital media campaigns, with a strong understanding of customer engagement tactics. Emphasis on Email Marketing.
  • Proven track-record managing customer feedback and building client relationships.
  • Familiarity with CRM tools and customer insights platforms.
  • Impeccable communication and content design skills are a must
  • Passion for customer engagement and building strong, lasting brand relationships.
  • Strong problem-solving skills and attention to detail.
  • Ability to work independently and as part of a team.


We’ve got great benefits

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plant (401k)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick time, and Holidays)
  • Parental Leave
  • Unlimited PTO; AZ Sick Time Off


Why You Should Join Our Team

Joining the DYPER team is an opportunity to work for a mission-driven company dedicated to making a real difference. Here, you won't just be writing code; you'll contribute to products that positively impact parents, babies, and the planet.


Our work environment is dynamic, collaborative, and supportive, allowing you to grow both personally and professionally. You'll work with a talented team that values innovation, sustainability, and continuous improvement. You'll be able to work on cutting-edge projects that challenge and inspire you. Plus, you'll enjoy great benefits, from comprehensive healthcare to parental leave, all while working for a company that truly values its employees and their contributions. Join us and be a part of something meaningful, positively impacting one diaper at a time.


We are an Equal Employment Opportunity (EEO) employer.

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