Marketing Strategy Manager

3 weeks ago

San Francisco, United States Canary Technologies Full time

Canary Technologies is a fast-growing enterprise hospitality technology company that provides hotels with innovative solutions to drive efficiency and enhance the guest experience. Our core solutions get rid of antiquated technology in hotels. With backing from some of the top investors in Silicon Valley, including Y Combinator, Canary Technologies is trusted by thousands worldwide and serves some of the world’s largest and most iconic hotel brands.

About the Role

Canary is looking for a Marketing Strategy Manager who can lead strategic projects, design and implement scalable programs, and manage tools and processes for GTM-wide goals across marketing in alignment with sales and products teams. This role will have high visibility and involvement in both strategic and operational aspects of marketing and GTM initiatives. We are looking for someone with the experience and leadership skills to lead the planning and execution of highly cross-functional marketing and GTM activities to support Canary’s growth.


Responsibilities
  • Build an intimate understanding of the business’s key drivers, proactively identifying opportunities to increase marketing share, improve performance and boost efficiency.
  • Own market and competitive intelligence based on data analysis and market research to help shape go-to-market planning and execution; keep a pulse on industry trends and emerging opportunities.
  • Develop pricing strategies based on data analysis and financial modeling; identify opportunities for pricing optimization.
  • Collaborate closely with Marketing, Sales, and Product teams to ensure cohesive and effective strategies, plan tactics, and share results.
  • Construct, plan, execute, and analyze results of account-based marketing campaigns for top tier, strategic accounts. Understand customer motivations, pain points, needs, and desires to inform value propositions, messaging, and product packaging.
  • Collaborate closely with content and growth marketing teams to align on goals, initiatives, outcomes of integrated campaigns; analyze results from campaigns to provide direction on what’s working to inform campaign planning.
Qualifications
  • 2 - 5 years experience in management consulting, B2B SaaS, business strategy and operations, investment banking, venture capital, private equity, or similar; MBA preferred.
  • Strategic, yet action-oriented. Able to create structured approaches and plans from ambiguous problems or prompts and roll up your sleeves to execute against those plans.
  • Great communication skills to communicate your logic, process, and recommendations to cross-functional teams and senior leadership; garner support for initiatives through influence.
  • Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided action.
  • Ability to analyze data and create reports that tell a compelling story using data visualization.
  • Self-starter with excellent leadership and interpersonal skills. Ability to structure and manage multiple complex projects simultaneously; well organized with a high attention to detail.
  • Ability to combine qualitative and quantitative insights to make recommendations to senior leaders on high value, strategic initiatives.
Preferred
  • Startup experience.
  • MBA or similar advanced degree.
  • B2B SaaS experience.

Canary Technologies is an equal opportunity employer. We recruit, employ, train, compensate and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information or any other protected characteristic.

We also work hard to ensure Canary is a fun and exciting place to work. How do we do this?

First off, we've added Canary Days to the calendar as company holidays to ensure that the team has time to recharge. Whether that means having an extended weekend each month or making sure there are sufficient breaks incorporated into the team's busy workweek, we want everyone to get the rest they deserve

Second, we have a list clubs and perks listed below that create space for us to hang out:

Self Improvement Club: We meet each month and share our personal goals for the month. We are able to expense $75 towards any purchases that helped us achieve these goals.

Fireside Chat: We meet each month to discuss a wide range of issues. This group was started focused on women's issues and has expanded in scope over the last several months.

$50 to stay at any hotel that uses Canary Check-in.

Book a trip at one of the hotels that has Canary Checkin, stay there, leave a review on TripAdvisor/Google and get a $50 reimbursement

$500 travel reimbursement: We offer you the chance to visit our offices in New York, San Francisco or Dallas by providing a travel stipend. Spend at least three days working with the team in either hub, and use the rest of your time exploring a new city

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