Senior Market Strategy Manager

3 weeks ago

San Jose, California, United States Takara Bio USA, Inc. Full time
Job Title: Senior Market Strategy Manager

Job Summary:

The Senior Market Strategy Manager is a critical role at Takara Bio USA, Inc. responsible for driving worldwide market growth through strategic sales and customer development activities. This position requires a customer-centric approach, with a deep understanding of market size, market drivers, unmet customer needs, and entrenched competitors/technologies.

Key Responsibilities:

  • Develop and implement business plans and go-to-market strategies to drive market growth and customer adoption.
  • Collaborate with R&D and Product Managers to strategize and recommend new products that satisfy customer needs.
  • Lead commercialization efforts of new products by analyzing market trends and key competitor activities.
  • Maintain a deep understanding of the market environment, including current and possible future market trends, applications, and information affecting the business.
  • Perform market research and effectively communicate market size, share, trends, competition, and pricing analysis.
  • Act as the clear voice of the customer, capturing customer needs, expectations, and feedback.
  • Propose new product ideas by providing clear market requirements to internal R&D and product marketing teams.
  • Work with R&D and Product Management to launch new products that satisfy the needs of the assigned market.
  • Develop relationships with related scientific societies, associations, educational institutions, trade shows, and customers.
  • Lead and manage the development and implementation of customer workshops within the United States.
  • Plan and participate in technical meetings such as trade shows and society meetings and provide and present presentations as needed.
  • Propose, create, and implement market-based content marketing, including webinars and workshops.
  • Conduct outbound marketing activities to advertise our presence and expertise in the market.
  • Lead the development and delivery of market-focused training for both new employees and existing team members.
  • Maintain and lead the development of a portfolio of sales support tools that includes, but is not limited to, customer-facing presentations, battle and cue cards, testimonials, citations, and management of influential KOLs.

Requirements:

  • Bachelor's degree in a relevant field; Master's degree or Ph.D. considered favorably.
  • A minimum of 8 years' experience selling or marketing relevant products is required or a minimum of 6 years' experience with a Master's degree or Ph.D.
  • Experience required with selling, marketing or using next-generation sequencing technologies, including single-cell and spatial technologies.
  • Excellent written and verbal communication skills with demonstrated proficiency in presenting.
  • Proficient with Microsoft Office.
  • Must be detail-oriented and have strong organizational and time-management skills.
  • Excellent interpersonal skills and ability to think creatively.
  • Collaborative team player who can build credibility and relationships across all functions and levels of the organization.

About Takara Bio USA, Inc.:

Takara Bio USA, Inc. is an equal opportunity employer and does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.

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