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Senior Manager, Co-brand Card Acquisitions

3 months ago

Bethesda, United States Corporate Full time
Job Number 24144057
Job Category Sales & Marketing
Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management

JOB SUMMARY

The Senior Manager, Card Acquisitions, is a member of the U.S. Co-brand Card Acquisitions team. This role supports portfolio growth for American Express Cobrand Card products and is vital to building and strengthening member loyalty and engagement with Marriott’s brands and most valuable members and guests. This role will work in close partnership with external bank partners and agencies and will play a key role in the development of marketing campaigns across internal and external channels, to drive new card acquisitions.

CANDIDATE PROFILE

Education and Experience Required

  1. 4-year degree from an accredited university in Business Administration, Marketing, Hospitality Management, or related major AND 4+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance in co-brand marketing, acquisition marketing, or a related field within the financial services, retail, or hospitality sectors.
  2. OR Minimum of 7 years of experience in co-brand marketing, acquisition marketing, or a related field within the financial services, retail or hospitality sectors.
  3. Proven track record of successfully developing, managing, and executing co-brand acquisition campaigns, with a demonstrated ability to meet or exceed performance targets.
  4. Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.

CORE WORK ACTIVITIES

Portfolio Growth and American Express program Management

  1. Lead and influence strategies to drive portfolio growth for U.S. Co-brand Consumer Cards, with focus on Affluent and Small Business audiences.
  2. Develop product growth plan and marketing roadmap for Marriott Bonvoy American Express Co-brands, to deliver aggressive acquisitions goals.
  3. Collaborate with internal and external partners to identify target audience, inform value proposition, offer strategy, optimize user journeys, and coordinate tactics to support expansion.
  4. Work with internal teams and bank partners to coordinate ongoing testing, analysis, reporting and forecasting.
  5. Utilize analysis to identify and summarize opportunities to implement innovations and enhancements to increase revenue and portfolio growth.

Marriott Primary Channel Card Acquisitions

  1. Deliver innovative channel marketing strategy for Affluent and Small Business audiences.
  2. Plan, coordinate, deploy and manage digital acquisitions marketing campaigns, creative, assets and offers on web and mobile app.
  3. Manage campaign and segment optimization, budgets and reporting to achieve acquisitions KPIs.
  4. Manage offer optimization and personalization, with internal and external stakeholders, to target the right offer in the member/customer lifecycle.
  5. Identify opportunities to transform channel efficiencies and efficacy via triggers, ride-along opportunities and new placements.

Support Key Consumer Card Acquisitions Channels

  1. Lead the relationship with Marriott Vacations Club.
  2. Lead acquisitions marketing efforts for American Express Co-brand Card products, in key internal and external channels, managing creative, segment optimization, and budgets to achieve acquisition KPIs.
  3. Plan and deploy Customer Engagement Center acquisitions growth strategy in collaboration with call center leadership and bank partners, including channel expansion, product targeting, offer/script development, tracking and associate training.
  4. Develop strategy to optimize performance of credit card acquisitions in Bank Channel.
  5. Coordinate with the existing cardmember team on developing member get member strategies.
  6. Support expansion of on property, sales organization, and associate card acquisitions efforts.
  7. Manage the development and implementation of marketing assets and campaigns across internal and external channels.
  8. Manage ad-hoc marketing projects as needed, to support Global Cards strategic goals.
  9. Develop creative and coordinate execution of Direct Mail acquisitions campaigns, in partnership with external agencies and bank partners, focusing on efficiencies and new account growth.

Achieving Goals

  1. Build and strengthen the Marriott Bonvoy U.S. credit card portfolio, achieving aggressive acquisitions and sales goals, program revenue and profit targets.
  2. Drive new cardmember growth, engagement and card spend for U.S. Marriott Bonvoy credit card portfolio, by thinking strategically and making data-driven decisions in a heavily regulated environment.
  3. Develop and launch marketing initiatives designed to drive profitable market share growth.
  4. Contribute to the Marketing Plan with competitive insight/hindsight learning and point of view on future development/growth opportunities.
  5. Improve product and program marketability and profitability by researching, identifying, and capitalizing on market opportunities, improving product benefits, and coordinating new product development.

Demonstrating and Applying Discipline Knowledge

  1. Apply strategic marketing expertise and leadership, to evolve creative assets and offers, improve reach and enhance effectiveness of marketing campaigns.
  2. Evaluate end-to-end customer experience across multiple channels and touchpoints.
  3. Leverage customer insight to inform and optimize program messaging and refine customer experience.
  4. Remain current on industry trends, developments including those in payments, credit cards, and loyalty marketing and applies knowledge to evolve relevant benefits set and card value proposition.
  5. Monitor and evaluate competitive landscape, emerging technologies and market movement. Provide thought leadership and perspective for adoption.
  6. Demonstrate knowledge of job-relevant issues, products, systems, and processes.
  7. Provide technical expertise and support to persons inside and outside of the department.

Delivering on the Needs of Key Stakeholders

  1. Understand and meet the needs of key stakeholders including but not limited to Bank Partners, Digital merchandizing, Digital Product, Analytics, Orchestration, and Marriott Bonvoy Loyalty Program.
  2. Develop specific goals and plans to prioritize, organize, and accomplish targets.
  3. Determine priorities, schedules, plans and necessary resources to ensure business priorities are accomplished and all projects completed on schedule and budget.
  4. Collaborate with internal partners and stakeholders to support business/initiative strategies.
  5. Communicate concepts in a clear and persuasive manner that is easy to understand.
  6. Generate and provide accurate and timely results in the form of reports, presentations, etc.

Additional Responsibilities

  1. Provide information to supervisors and co-workers by telephone, in written form, e-mail, or in person in a timely manner.
  2. Demonstrate self-confidence, energy, and enthusiasm.
  3. Inform and/or update leaders on relevant information in a timely manner.
  4. Manage time effectively and conduct activities in an organized manner.
  5. Present ideas, set expectations and share information in a concise, organized manner.
  6. Use problem solving methodology for decision making and follow up.
  7. Perform other reasonable duties as assigned by manager including training, process improvement and documentation.

TECHNICAL COMPETENCIES

Innovative Thinking:

  1. Marketing concept generation that differential our brand and resonate with target audiences.
  2. Deep understanding of consumer behavior and market dynamics.

Storytelling Ability:

  1. Ability to translate complex ideas into simple, engaging messages that inspire and motivate consumers.
  2. Craft compelling narratives that connect with audiences on an emotional level and are authentic, memorable, and aligned with the company’s values and mission.

Visual and Design Sensibility:

  1. Ability to effectively communicate strong aesthetic sense to external agency designers and artists to bring their ideas to life.
  2. Basic understanding of color theory, typography, layout, and visual hierarchy, as well as an appreciation for how these elements combine to create impactful marketing materials.

Cross-Channel Integration:

  1. Develop cohesive campaigns that integrate across multiple channels, from MI owned channels, social media, and email to print and out-of-home advertising.

Technical Skills:

  1. Strong understanding of digital marketing channels, including SEO, SEM, display, email marketing, and social media advertising.
  2. Proficiency in data analysis tools and platforms.
  3. Experience with marketing automation tools, campaign management platforms, and customer segmentation strategies.
  4. Knowledge of A/B testing methodologies and experience with optimization of marketing strategies based on data-driven insights.

Strategic and Analytical Thinking:

  1. Ability to develop and implement comprehensive co-brand acquisition strategies that align with overall business objectives.
  2. Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions to optimize campaign performance.
  3. Experience in forecasting, budgeting, and managing marketing budgets effectively.

Communication and Collaboration:

  1. Work closely with cross-functional teams such as design, product development, and analytics fostering a culture of innovation and teamwork resulting in marketing campaigns that are strategically sound and aligned with broader business goals.
  2. Excellent verbal and written communication skills, with the ability to craft compelling marketing messages and present strategies to internal and external stakeholders.

Project Management:

  1. Strong organizational skills with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
  2. Experience in leading cross-functional teams to execute complex marketing initiatives, ensuring alignment across all stakeholders.
  3. Ability to adapt to changing priorities and market conditions, with a focus on delivering results.

Customer Focus:

  1. Deep understanding of customer segmentation and the ability to tailor marketing strategies to target specific customer segments effectively.
  2. Commitment to understanding customer needs and behaviors to drive acquisition efforts that resonate with the target audience.

Leadership and Influence:

  1. Proven ability to lead and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
  2. Ability to influence and persuade key stakeholders, both internally and externally, to support marketing initiatives and achieve business goals.

Industry Knowledge:

  1. In-depth knowledge of the co-branding landscape, including key trends, challenges, and opportunities within the industry.
  2. Familiarity with regulatory requirements and compliance considerations related to co-brand marketing in the financial services sector.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.



Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
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