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Director of Product Marketing
2 months ago
Company: Panalgo
Location: Remote, United States
Date Posted: Aug 23, 2024
Employment Type: Full Time
Job ID: R-526
Description
Director of Product MarketingAbout Panalgo
Panalgo's mission is to improve healthcare through innovative analytics. Our team has built a next-generation analytics platform, Instant Health Data (IHD), to bring researchers together to generate insights into improving population health, quality of care, and managing costs.
Now, Panalgo is proud to be a part of Norstella, an organization that consists of market-leading pharmaceutical solutions providers united under one goal: to improve patient access to life-saving therapies.
The Role
As Director of Product Marketing, you are responsible for crafting compelling messaging and positioning for our products, ensuring alignment with market needs and driving successful go-to-market strategies.
- Complete a detailed product-market fit analysis and competitive mapping, resulting in a defined competitive advantage and increased market share.
- Create significant uplift in product opportunity identification and capture through comprehensive market intelligence efforts.
- Develop core product metrics in partnership with the product team to craft product marketing KPIs.
- Ensure collaboration with the demand generation, sales, operations, and customer success teams to drive pipeline acceleration with product launches and sustaining product motions.
- Lead the development of crisp product messaging and positioning to drive the overall product marketing strategy and emphasize differentiation and innovation.
- Integrate portfolio product marketing approaches vs. a series of linear launches.
- Develop customer segmentation against the backdrop of market trends and competitive landscape.
- Own product-market fit analysis, competitive mapping/analysis, and market intelligence.
- Work with product strategy leads on market intelligence initiatives.
- Lead launches across all tiers, from new product introductions to customer retention upgrades.
- Partner with the GTM team on launch design and evolutions for launch tiers, and execution.
- Review and refine critical GTM assets including product sheets and pitch decks.
- Partner with sales strategy on themes/plays in market.
- Present at company-led customer events and industry conferences.
- Deploy impactful project planning and prioritization in conjunction with the wider marketing team.
- Evaluate and decide what product marketing investments are needed for success.
- Build KPIs for product marketing’s impact on the organization.
- 5+ years of experience in product marketing.
- Proven experience in product marketing, with a track record of driving successful product launches.
- Experience working in a marketing function that serves healthcare, life sciences, or health tech industries.
- Prior experience developing product messaging and positioning aligned with market needs.
- Effective leadership and communication skills.
- Ability to collaborate effectively with cross-functional teams.
- Experience in portfolio product marketing and working with demand generation, GTM, and sales teams.
Benefits
- Medical and Prescription Drug Benefits
- Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA)
- Dental & Vision Benefits
- Basic Life and AD&D Benefits
- 401k Retirement Plan with Company Match
- Company Paid Short & Long-Term Disability
- Paid Parental Leave
- Education Reimbursement
- Paid Time Off & Company Holidays
The expected base salary for this position ranges from $130,000 to $170,000. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and market considerations.
Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of any protected characteristic.
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