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Website Content Writer

4 months ago

Hartford, United States nLeague Full time
Job DescriptionJob Description

Website Content Writer

Location: Remote, Hartford, CT

Client: CT DAS

Job Id: 62877

Duration: 03+ Months

Job Description:

  • Website Content Writing At least 3 years of measurable experience in the following:
  • Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
    Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
    Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
    Aligning content with business goals, stakeholder objectives, and user needs
    Inventorying and auditing of content on a local or enterprise level
    Copywriting a high proficiency in writing for real people and motivating them to action
    Conducting in-depth research on industry-related topics to develop original content and optimize current content
    Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
  • Editing content and proofreading material for errors and inconsistencies
  • SEO and analytics At least 3 years of experience with the following:
    Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
    Practicing both technical and on-page SEO methodologies to help build Google's "EAT" objectives
    Developing high-impact KPIs and tracking the measurable success of content
  • Using customer research and site analytics to prove that content is meeting user needs
  • Content Lifecycle Governance At least 3 years of experience and use cases with the following:
    Defining customers' needs and identifying content gaps that prevent successful digital experiences
    Optimizing and categorizing content to align with a service-oriented information architecture
    Working with subject matter experts to write clear text in plain language that achieves defined goals
    Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
    Structuring content in ways that customers are used to, and knowing the difference between features and benefits
    Setting up governance models that support the maintenance of content after publishing

Knowledge, Skills, and Ability

Website Writing and Content Management
Knowledge of Sitecore or a comparable CMS
Content creation for websites
Expert copywriting and editing skills
Content marketing
SEO and analytics
Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
Effective communication skills
High emotional intelligence

High Functioning in Complex Situations
Ability to distill complex concepts into simple ideas
Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
Comfort in suggesting better strategies or pointing out risks in current development efforts
Dependable, organized, and equally able to work independently as well as in cross-functional team environments

Preferred Skills & Qualifications

Other Desirable Skills
Proficient in Sitecore 10.2
Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
3 years of website content writing for a company or institution in a full-time role with defined project-driven goals
Proficient in Digital content standards and plain language guidelines
Experience with chatbots, search consoles, and helpdesk services
Proficiency with content tools, especially development, inventory/auditing, and SEO tools
A portfolio of published online content
Industry certification in a field-related discipline
1 year of experience using customer relationship management platforms such as Salesforce
1 year of experience using Google Analytics (preferable GA4)
1 year of experience using data dashboard software like Power Bi