Marketing Cloud Campaign Manager

2 months ago


Mokena, United States AA Medical Full time
Job DescriptionJob Description

AA Medical is a leading medical device company dedicated to innovating and delivering advanced medical solutions that improve patient care and outcomes. We are seeking a talented and experienced Marketing Cloud Campaign Manager to join our dynamic marketing team.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies using Salesforce Marketing Cloud.
  • Create and manage targeted email campaigns, personalized content, and customer journeys.
  • Optimize lead nurturing and conversion processes to drive engagement and sales.
  • Utilize Marketing Cloud Studios and Builders including Email Studio, Mobile Studio, Journey Builder, Content Builder, and Audience Builder.
  • Configure data models, data extensions, and contact models to ensure effective campaign management.
  • Implement A/B testing and analyze campaign performance metrics to improve results.
  • Create complex sender profiles related to CRM data, configure business units as needed, and manage reply mail management.
  • Set up data integrations between Salesforce Marketing Cloud and other systems in collaboration with the IT team.
  • Automate marketing workflows and processes to enhance efficiency and effectiveness.
  • Collaborate with content teams to create compelling marketing collateral.
  • Ensure consistent branding and messaging across all channels.
  • Manage content libraries within Marketing Cloud to streamline content creation and distribution.
  • Monitor key performance indicators related to marketing campaigns.
  • Provide insights and recommendations for continuous improvement.
  • Track ROI and campaign effectiveness to measure success and identify areas for enhancement.

Qualifications:

  • Proven experience managing marketing campaigns using Salesforce Marketing Cloud.
  • Familiarity with HTML, CSS, and AMPscript.
  • Solid understanding of customer segmentation and personalization techniques.
  • Certification in Salesforce Marketing Cloud.
  • Experience with CRM integration to ensure seamless data flow and campaign execution.

Benefits:

  • 401(k) with 4% match
  • Health, Vision, and Dental insurance
  • Generous PTO and Holiday Calendar
  • Quarterly Paid Mental Health Day



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