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Salesforce Marketing Cloud Campaign Specialist
2 months ago
AA Medical stands at the forefront of the medical device sector, dedicated to crafting groundbreaking solutions that improve patient outcomes. We are in search of a talented Marketing Cloud Campaign Manager to become a vital part of our innovative marketing team and lead our campaigns to achieve remarkable results.
Key Responsibilities:- Design and execute impactful marketing initiatives utilizing Salesforce Marketing Cloud
- Oversee targeted email marketing efforts, tailored content, and customer engagement journeys
- Enhance lead nurturing and conversion strategies to boost engagement and sales
- Leverage diverse Marketing Cloud functionalities for effective campaign oversight and evaluation
- Establish data frameworks and settings to guarantee campaign success
- Work closely with IT for smooth system integrations
- Streamline marketing processes through automation
- Collaborate with content teams to produce engaging marketing materials
- Maintain brand consistency across all marketing channels
- Monitor and assess campaign performance metrics for continuous enhancement
- Deliver insights for ongoing improvement and evaluate return on investment
- Demonstrated experience in orchestrating marketing campaigns with Salesforce Marketing Cloud
- Proficiency in HTML, CSS, and AMPscript
- Strong understanding of customer segmentation and tailored marketing strategies
- Salesforce Marketing Cloud certification is advantageous
- Experience in CRM integration for optimizing data flow
- 401(k) plan with a 4% employer match
- Comprehensive Health, Vision, and Dental insurance
- Generous Paid Time Off and Holiday schedule
- Quarterly Paid Mental Health Day