Head of Product Marketing

1 month ago

Beaverton, United States Biamp Full time
Job DescriptionJob Description

The role, at a glance:

The Head of Product Marketing for Biamp will be responsible for leading the team of product marketing managers. The Product Marketing team is the conduit between Product Management and Marketing, serving as the key storytelling engine for the Marketing team.  

This position will help bring a common approach to product marketing at Biamp by implementing best-in-class product marketing processes and tools focused on positioning, messaging, storytelling, product launch, demand generation, channel marketing, lifecycle management, event marketing, and sales enablement. 

Storytelling is crucial to the success of this role; from copy to presentations to keynotes to videos - you’ll have many opportunities to tell some great stories. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into user benefits, is also important.   

How you'll contribute:

  • Lead and inspire the product marketing team. Serve as their mentor, empower and enable their success, help them identify and adopt best-in-class product marketing processes and tools
  • Serve as the key storytelling engine for the marketing team with a thorough understanding of the full Biamp product line
  • Develop product positioning and messaging that differentiates Biamp products in the market in collaboration with the overall marketing team
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
  • Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Keynote presentations – lead process for creating CEO level product keynote presentations
  • Lifecycle management – work w/ product managers to establish a formal lifecycle marketing process
  • Market intelligence – be the expert on the buyers, how they buy and their buying criteria; be the expert on the competition and how to crush them
  • Demand generation – develop the strategy and manage the marketing programs that drive demand for Biamp products with end users, influencers, and channel partners
  • Channel marketing – be the voice of the channel and continually develop innovative channel engagement and communication programs to increase Biamp mindshare and sales

A successful candidate should have:

  • 10+ years of software and hardware product marketing or management experience with at least 2 years’ experience in a field-facing role, preferably in the AV Industry 
  • Bachelor’s in Business or Marketing or equivalent experience 
  • Excellent written and oral communication and presentation skills 
  • Excellent people and management skills; must be able to interact with staff, colleagues and cross-functional teams, and third parties
  • Experience working with dealer/wholesaler, sales/distribution channels both global and domestic
  • Experience in professional AV industry highly desirable
  • Experience w/ Unified Communications highly desirable
  • Excellent analytical and organizational skills
  • Working knowledge of Microsoft Office
  • Customer Relationship Management database skills preferred
  • Ability to travel both internationally and within US up to 15% of the time

Work environment: 

  • This is an onsite position based in Beaverton, OR.
  • Office environment, may sit for long periods of time
  • Routine use of standard office equipment 
  • Travel up to 15%; both internationally and within the US 

What we offer:

  • Medical, Dental, and Vision 
  • 3 weeks annual PTO and 9 paid holidays 
  • 401(k) + matching 
  • Employer-paid base life insurance, short, and long-term disability 
  • Health savings accounts (with Biamp contribution) and flexible spending accounts 
  • Tuition reimbursement 
  • Discretionary profit-sharing 
  • Referral bonuses 
  • Charitable donation matching
Who is Biamp?

We make the world’s most extraordinary audio and video solutions. For over 40 years, Biamp has created and innovated professional audiovisual solutions that enable great communication. From the smallest of rooms to the largest of venues, we empower true human connection in every space.

As we grow to meet our customers’ needs and evolve to address the challenges of tomorrow, one guiding principle remains the same:

Biamp connects people through extraordinary audiovisual experiences

About our company:

At Biamp, we believe the employment relationship should be reciprocal. We want you to love your job, and we want your expertise and knowledge to help drive our business forward. We champion a supportive and dynamic environment filled with passionate people who choose continuous improvement over perfection. We insist on clear, explicit decision making, believe in taking calculated risks, and celebrate tough decisions even when they don’t succeed. We look for people who desire the best from themselves and encourage the same from their coworkers. Our commitment to one another and to the common goal is the most consistent reliable path to recurring success for all of us.

Biamp is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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