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Director of Product Marketing

1 month ago

Atlanta, United States augmentjobs Full time
Job DescriptionJob DescriptionJob Title: Director of Product Marketing

Company Name: Augmentjobs
Salary Range: $180,000 to $2200,000
Experience Level: 10+ years

Job Description:

As the Director of Product Marketing at Augmentjobs, you will play a pivotal role in driving the strategic direction and market positioning of our product offerings. You will lead a dynamic team to develop and execute comprehensive marketing strategies that align with business goals and drive revenue growth. Your expertise will be crucial in shaping the product narrative, ensuring effective market penetration, and enhancing brand presence.

Key Responsibilities:

  1. Strategic Leadership:

    • Develop and implement long-term product marketing strategies that align with Augmentjobs' overall business objectives.

    • Collaborate with cross-functional teams, including product management, sales, and customer success, to drive product vision and market strategy.

    • Identify market trends, customer needs, and competitive dynamics to inform product positioning and messaging.

  2. Team Management:

    • Lead and mentor a high-performing product marketing team, fostering a collaborative and results-driven environment.

    • Set clear objectives, provide guidance, and support professional development to ensure team success.

  3. Market Analysis and Positioning:

    • Conduct in-depth market research and analysis to identify opportunities and threats in the market.

    • Define and refine product positioning and messaging to effectively communicate value propositions to target audiences.

    • Develop and execute go-to-market strategies for new product launches and market expansions.

  4. Marketing Campaigns and Programs:

    • Design and oversee the execution of integrated marketing campaigns that drive demand, engagement, and customer acquisition.

    • Develop compelling content and assets for various channels, including digital, print, and events.

    • Monitor and analyze campaign performance, adjusting strategies as needed to optimize results.

  5. Collaboration and Communication:

    • Act as a liaison between the marketing department and other key stakeholders, including executives and external partners.

    • Present marketing strategies, performance reports, and insights to senior leadership and other stakeholders.

    • Ensure consistent and effective communication of product benefits and differentiators across all marketing channels.

  6. Budget Management:

    • Develop and manage the product marketing budget, ensuring efficient allocation of resources and ROI on marketing investments.

    • Monitor expenditures and track financial performance against budgetary goals.

Skills and Qualifications:

  • Education: Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or advanced degree is preferred.

  • Experience: Minimum of 15 years of experience in product marketing, with a proven track record of leading successful marketing strategies and campaigns.

  • Leadership: Demonstrated experience in leading and developing high-performing teams, with strong managerial and mentoring skills.

  • Strategic Thinking: Exceptional strategic planning and analytical skills, with the ability to translate market insights into actionable strategies.

  • Communication: Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.

  • Market Knowledge: Deep understanding of market dynamics, customer behavior, and competitive landscape.

  • Project Management: Strong organizational and project management skills, with the ability to manage multiple projects and meet deadlines.

  • Innovation: Proven ability to drive innovation and adapt strategies in a rapidly changing market environment.

  • Technical Proficiency: Familiarity with marketing automation tools, CRM systems, and analytics platforms.

About Augmentjobs:

Augmentjobs is a leading company specializing in [insert industry or focus area]. We are committed to fostering a dynamic and innovative work environment where our employees can thrive and make a significant impact. If you are a visionary leader with a passion for product marketing and a desire to drive success at a strategic level, we invite you to join our team.

Application Process:

Interested candidates should submit a resume and cover letter outlining their qualifications and experience. Applications will be reviewed on a rolling basis.

This role offers an exciting opportunity for a seasoned marketing professional to lead and influence product marketing strategies at Augmentjobs.