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Marketing Manager
4 months ago
Marketing Manager
Fire and Ice Heating & Air Conditioning has been providing HVAC services to the Columbus and surrounding area for over 20 years We are looking to add a skilled Marketing Manager to our growing team. The ideal candidate has a solid background of developing and implementing marketing programs to increase sales and revenue for a Company.
Why Choose Fire & Ice?
- Highly competitive pay
- Company paid training
- Advancement opportunities
- Stable, year round work
- Health, Dental, Vision, Life, and Supplemental insurance
- Paid Vacation and Time off
- Paid Holidays
- IRA with company match
- Section 125 Cafeteria Plan
Hours of Work: Monday Friday, 8:00 am to 5:00 pm, occasional nights and weekends
Pay: $70,000+ per year dependent on experience
Essential Duties
- Oversee the implementation and planning of the company's marketing policies, programs, and campaigns; compiles and analyzes data to measure the effectiveness of such plans
- Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.
- Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
- Collaborates, participates in, and coordinates promotional activities or trade shows.
- Negotiates contracts for services needed to execute a marketing strategy.
- Prepares effective advertising campaigns based on market research.
- Consults with staff to understand goals and scope of the desired marketing program.
- Analyzes existing website traffic and internet activity related to the company and products.
- Develops innovative strategies to attract customers to the company's brand through various web-based marketing programs and search engine optimization (SEO) techniques.
- Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product or service.
- Reports campaign results to management, addressing any questions or concerns.
- Identifies and recommends improvements and modifications to existing programs and additional or new marketing strategies and opportunities.
- Assists with development of the organizations website to ensure its efficiency and efficacy.
- Recruits, interviews, hires, and trains marketing staff
- Oversee the daily workflow of marketing department
Required Qualifications
- Bachelor's degree in marketing, communications, English, journalism, or related field.
- 1+ years of management experience
- Ability to implement marketing plans
- Excellent interpersonal and managerial skills
- Email marketing experience, including planning and executing mass email campaigns and tracking results to measure success.
- Exceptional communication skills.
- Proficiency with MS Office products (Word, Excel, PPT, Outlook)
- Proficiency with popular social media platforms such as Facebook, YouTube, Instagram and Pinterest.
- Experience preparing and presenting analytical reports that quickly communicate operational status and progress toward goals.
- Demonstrated project management experience in a collaborative environment.
- Well versed in project management strategies and tools.
- Experience creating and maintaining complex content calendars.
- Analytical reporting experience across multi-platform campaigns and initiatives.
- Ability to work in a fast-paced, collaborative environment, always bringing humor, tact, and professionalism.
- Ability to meet deadlines, adapt to shifting company priorities and manage multiple projects.
- Must pass drug and background screens.
Desired Qualifications
- Proven experience expanding the local presence of an organization through community partnership and marketing networks.
- Software proficiency in a variety of communications disciplines, including, but not limited to project management software, CRM systems, email marketing tools, and design and layout software.
