Marketing Manager

1 month ago

New York, United States The Flatiron School Full time
Job DescriptionJob Description

At Flatiron School, we are on a mission to transform lives through education, guiding career changers as they embark on an exciting journey toward dynamic careers in the tech industry. Our diverse student body is united in their aspiration to excel in cutting-edge fields such as Software Engineering, Data Science, Product Design, and Cybersecurity. We are seeking a dynamic and results-driven Marketing Manager to join our team. This role is perfect for a marketing generalist who excels in implementing and managing multi-channel marketing strategies, including website management, social media, paid advertising, and email marketing for university partnerships. The ideal candidate will have a blend of creative and analytical skills, with a proven track record in developing and executing successful marketing campaigns.

Key Responsibilities:
  • Work closely and manage account relationships with university partners to understand specific needs and tailor marketing strategies accordingly.
  • Manage marketing projects for several university partnerships simultaneously
  • Design and execute marketing campaigns to acquire new leads and nurture prospects through to becoming students for university partners
  • Ensure website content is up-to-date, engaging, and aligns with brand standards.
  • Collaborate closely with the Enterprise sales, Admissions, and Events teams, as well as functional specialists on the Marketing team
  • Utilize SEO best practices to increase organic traffic and improve search rankings.
  • Develop and implement social media strategies to enhance brand presence and engagement.
  • Create and curate content for various social media platforms (e.g., Discord, Twitter, LinkedIn, Instagram).
  • Work with performance marketing manager to plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Microsoft Ads, LinkedIn Ads, Youtube, and other relevant channels.
  • Monitor and analyze campaign performance, adjusting strategies to maximize ROI.
  • Analyze funnel performance and implement improvements based on data insights.
  • Ensure all content is consistent with brand voice, style, and messaging.
  • Track, analyze, and report on the effectiveness of marketing efforts using tools such as Google Analytics, social media insights, and email marketing software.
  • Provide regular funnel performance reports to senior management, highlighting key metrics and actionable insights.
Qualifications:
  • Bachelor's degree in Marketing or a related field.
  • 3-5 years of experience in a marketing role, preferably in higher education or a related industry.
  • Proven experience in project management, website management, social media, paid advertising, and email marketing.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Proficiency in marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads, and email marketing software.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Experience utilizing a number of tools including (e.g., Monday, Customer.io, Salesforce, Sprout Social).
  • Experience in Higher Education, Talent Acquisition, or Software industry is a plus.
  • Experience in both B2C and B2B is a plus
  • MBA is a plus

Expected Compensation:

  • $70K-$90K

For Colorado Residents: Application Deadline: We expect this position to be filled by 09/03/2024

About Flatiron School

As a leader in the tech industry, Flatiron School believes that education is the best investment you can make in your future. We're committed to helping change lives and the world for the better. Our courses provide an immersive, outcomes-driven curriculum for students looking to launch a career in Software Engineering, Cybersecurity, Data Science, or Product Design. Courses are offered both online and in-person on campuses across the country. Flatiron School is frequently ranked as a top coding bootcamp by industry publications. In addition to student programs, we also offer targeted education solutions for organizations.

Equal Employment Opportunity Commitment

Flatiron School provides equal employment opportunity ("EEO") to all persons without regard to race, color, religion, age, gender, pregnancy, sexual orientation, gender identity and expression, national origin, disability, marital status, citizenship status, veteran status, relationship or association with a protected veteran, military status or any other legally protected characteristic. This includes recruiting, hiring, working conditions, benefits, and other employment matters such as pay, promotion, demotion, transfer, termination, and reduction in force. It is the policy of Flatiron School to comply with all applicable federal, state, and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms and conditions of employment or potential employment. All employment decisions shall be consistent with the principle of equal employment opportunity.

Flatiron School values and encourages diversity and solicits applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, change of sex or transgender status, or any other basis protected by federal, state or local law. Flatiron School is committed to working with people from all walks of life. If you require a reasonable accommodation in any part of the employment process, please contact people@flatironschool.com

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