Marketing & Community Engagement Manager

3 weeks ago

Chicago, United States HACE Full time $50,000 - $65,000
Job DescriptionJob DescriptionBenefits:
  • 401(k)
  • Paid time off
  • Dental insurance
  • Health insurance

HACE is a national nonprofit organization dedicated to the advancement of Latino professionals. Since 1982, HACE has served as a resource for Latinos in the workplace and a source of expertise and insight for employers in attracting, retaining, and developing Latino talent. HACE champions Latino professionals and their advancement in the workplace in partnership with employers and educational institutions. We serve Latino professionals and students throughout the U.S. Visit www.HACEonline.org for more information.

POSITION HIGHLIGHTS

As a Marketing & Community Engagement Manager, youll be the eyes and ears for our team as we increase our engagement with HACE members and program alumni. You will make sure every member feels supported via our content, campaigns, collaborations, and daily interactions. We are looking for a natural builder with excellent communication skills that is driven to learn new digital platforms and skills. You work well with an extended team in a virtual work environment, can manage your tasks and time, but also know when to ask for help and guidance. Youre creative, love all things digital communities, are self-motivated, and love to build relationships. The Manager will report to HACE's Director of Marketing & Communications.

Ability to travel as needed, up to 20%, this position will be required to travel with advanced notice

KEY RESPONSIBILITIES

MARKETING & COMMUNICATIONS

Lead HACEs email communications to members and key stakeholders.
Curate and write content for up to two weekly blog posts.
Work closely with design team to create collateral for programs and events.
Support other marketing team members in additional initiatives as needed.

PROGRAM MARKETING

Lead marketing plan and strategy to support programs department goals, including but not limited to program promotion, market expansion, scholarship initiatives and coaching programming.
Manage each programs collateral brand and updates to collateral.
Produce and manage details for HACE events hosted by programs team and auxiliary boards. Including engaging copy, logistics support and promotion.

COMMUNITY & ALUMNI ENGAGEMENT

Express the distinctive, powerful voice of HACE via engaging and strategic content, virtual gatherings, lives, and events.
Strategize and implement a community engagement plan to scale member growth.
Work closely with Programs team to develop and implement an alumni communications and engagement strategy.
Develop member/alumni features in social media posts, stories, lives, and events.
Maintain all aspects of our LinkedIn Group, including updating posts, engaging with members, developing creative content to share, closely monitor, listen, and moderate all conversations.
Develop a plan to grow the HACE community within our Mighty Network platform.
Maintain, organize, and update membership databases for more efficient communication
Develop regular outreach communication to new members, via calls, social media, or emails, including an onboarding program.
Measure and analyze the effectiveness and engagement of posts and virtual events to set and deliver on tangible KPIs (i.e. Audience growth, engagement)
Stay on top of Hispanic/Latinx community trends and timely conversations.

EVENT SUPPORT

Measure and analyze the effectiveness and engagement of posts and virtual events to set and deliver on tangible KPIs (i.e. Audience growth, engagement)
Attend HACE events as needed (virtual and in-person)

QUALIFICATIONS

Bachelors degree (minimum) in Marketing, Business, or related field
3+ years of experience in community management (digital preferred), social media strategy, event production, or related field.
Demonstrated ability to increase community engagement is a plus.
Exceptional writing and organizational skills.
High level of proficiency working with popular virtual events and social media platforms and apps like Mighty Networks, Zoom, Facebook, Twitter, TikTok, LinkedIn, YouTube, Instagram, etc.
Familiarity with CRM and/or Hubspot or willingness to learn.
Work well independently, make decisions and drive actions to achieve goals without direct supervision.
Ability to thrive in a fast-paced, collaborative team environment
Ability to relate positively to people from diverse backgrounds and professional levels.
Ability to travel as needed, up to 20%

This is a remote position.

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