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Senior Vice President, Precision
4 months ago
About Spark Foundry:
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Overview:
The Senior Vice President is the practice lead across all Precision Marketing talent and client engagements at Spark Foundry. This role is responsible for driving strategic development and execution of the Spark campaigns across platform traded Display, Mobile, Native, and Video channels. The SVP assists with budget and forecasting and is accountable for supporting the business goals across Spark Precision engagements and is accountable for driving the evolution to platform based buying for the agency. The Executive Vice President serves as the escalation point of contact for key clients and internal teams, as well as for product leads across Publicis Media.
Reporting into the Executive Vice President, Programmatic at Spark Foundry, this role will have accountability in business development process, helping to architect and deliver the Precision Marketing service to prospective clients from prospecting to fulfillment of campaign goals. The SVP will establish strong relationships and clear lines of communication with agency partners and the client services teams alike. This leader will also be responsible for ongoing development of a platform evolution plan for the agency, crystallizing the requirements for product & service capabilities to leverage the full Publicis Groupe resources to deliver.
Role Objectives:
- Assume accountability of practice plan and evolution needs
- Proactively and consistently communicate with client and liaise with strategy, planning, analytics, data architecture, etc. teams to run point on all digital activity, driving further adoption of platform based buying
- Galvanize, motivate, and inspire across the Agency media teams
- Manage talent operations across the entire practice, ensuring balanced teams and the ability to deliver on client objectives
- Drive sales of complex programmatic solutions including technology stack, media partnerships & service models – selecting the best model to fit each client scenario
- Demonstrate collaborative, confident, and persuasive client management skills
- Evangelize and guide product development of proprietary solutions across the Groupe
- Build strong commercial offers for clients that market our Precision Marketing capabilities and approach, ensuring that clients understand and appreciate the technology and people costs involved in the offer
- Direct and assist with the macro workflow of all Spark Programmatic campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps
- Proactively communicate with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion
- Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
- Develop and effectively communicate Spark Programmatic team's value proposition, technology, and processes as related to the growth of current and prospective agency accounts
- Participate in forecasting exercises for senior management and Publicis Media leadership
- Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
- Adopt established account management standards and program management best practices
- Train, mentor, and develop direct reports and team members
Operating and Technical Requirements:
- Expertise in top programmatic, ad-serving, and data management platforms
- Work with Publicis Media to leverage tools, technologies, training & other resources to Spark Foundry’s benefit
- Work with Publicis Media to develop use cases for evolution of core products
- Manage third party relationships with technology and media providers used on existing and future business, uncovering new technology partnerships to drive operational efficiency with support from central technology team
- Experience managing commercial partnerships with media and technology providers
- Expert knowledge of the programmatic landscape from all sides
- Audit and optimize platform service and account performance to ensure teams are working to their best ability with support plans to grade and improve where needed, while scaling best practices
- Familiarity with common Process Automation tools and platforms (ex: Microsoft Flow, Smartsheet)
- 10+ years of experience in Programmatic/Precision media buying
- 10+ years with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
- 7+ years of people management experience, managing 3+ senior level reports on account management/client services team
- Experience working in the following platforms is preferred within The Trade Desk and/or DV360
- Ability to lead a vision and drive growth
- Participate and lead new business pitches
- Demonstrate understanding of client business needs and provide solutions across categories
Additional Information
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
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