Field Marketing Manager
2 weeks ago
SafeTouch Security, a recognized company serving the community for more than 30 years, values its employees as the cornerstone of its success. Join our team and become part of a culture dedicated to excellence and innovation.
Position Summary:
As a Field Marketing Manager at SafeTouch Security, you'll play a pivotal role in driving brand promotion, increasing installation volume, and ensuring profitability. We're seeking a candidate with significant experience in developing and implementing successful marketing campaigns across various mediums, preferably within the alarm security industry.
Responsibilities:
- Develop and execute marketing strategies to enhance brand promotion and profitability.
- Analyze daily business results and adapt marketing strategies in response to market conditions.
- Create branch/geographic specific marketing playbook.
- Create and manage campaigns for online and offline lead generation.
- Support media selection and management of vendor relationships.
- Manage the marketing budget, prioritize media spend effectively, negotiate contracts, and evaluate the performance of marketing campaigns.
- Enhance organic marketing channels and optimize search engine marketing through website enhancements.
- Plan and coordinate marketing events and conferences.
- Integrate marketing efforts of newly acquired businesses into the company's brand.
- Develop internal communications to support cultural initiatives.
- Collaborate with internal and external stakeholders to ensure alignment of marketing objectives.
- Create sales and marketing collateral, including presentations and materials for tradeshows.
- Execute specialized offers and campaigns.
- Explore leveraging resources from partners like Alarm.com to enhance marketing efforts.
- Research and benchmark marketing strategies of regional security companies.
- Develop prospect lists based on sales focus.
- Ensure proper utilization of Salesforce.com for tracking campaign effectiveness.
Requirements:
- Bachelor's Degree, or equivalent experience. Business or Marketing major preferred.
- 7-10 years of experience in developing and implementing successful marketing campaigns.
- At least 3 years of success leading major accounts.
- Highly proficient in Microsoft Office Suite with the ability to learn in-house software applications. Experience with Salesforce.com is a plus.
- Creative mindset with proficiency in online marketing tools and graphic design software.
- Capable of managing and prioritizing multiple projects at one time.
- Collaborative team player who places a high priority on internal and external customer service.
- Strong understanding of various media channels and market insights in the installation and service industry
- Excellent communication and negotiation skills.
- Experience in lead generation, account management, and consumer marketing preferred.
Physical Requirements:
Must be able to lift 15 pounds occasionally. Prolonged periods of sitting at a desk and working on a computer.
Job Type: Full-time, exempt
Work Location: Hybrid with headquarters in Jacksonville, FL. Must reside in FL or GA. Must live within 1 hour of an airport.
Travel: 50%
Benefits:
- Competitive salary and performance-based bonuses
- Comprehensive benefits package (Medical, Dental, Vision)
- Paid time off and holidays
- Travel expenses covered
- Opportunities for professional development and career growth
SafeTouch Security is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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