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Manager, Lifecycle Marketing

2 months ago

Jacksonville, United States Venus Fashion Full time
Manager, Lifecycle Marketing

Jacksonville, Florida, United States (Hybrid)

About VENUS

VENUS® is a leader in stylish, on-trend designs in women’s clothing, swimwear and lingerie. Founded in 1982, the Florida-based brand pioneered swim separates and continues to drive newness in fit, fabric and design across all categories. Made for everybody, the collection is offered in a full range of sizes from 2-24. VENUS® is committed to inclusivity, as well as socially- and environmentally-responsible business practices that positively impact both people and the planet.

About the Position

This role is an opportunity to join a growing organization with transparent leadership and to work in an innovative environment with other passionate and hard-working people. Sustainability, diversity and inclusion are core values of our brand and are central to the company’s engaging culture. If you would like to be part of our inclusive, forward-thinking and collaborative team, we encourage you to apply today

We are seeking a passionate and data-driven Manager of Lifecycle Marketing and Email to lead our customer engagement efforts across email, SMS, and app channels. You will be responsible for developing and executing data-driven strategies that drive customer acquisition, retention, and loyalty, ultimately contributing to the company's financial goals. This role thrives in a fast-paced and dynamic environment where agility and the ability to adapt to changing priorities are essential.

Responsibilities

Strategy & Development:
  • Design and execute comprehensive lifecycle marketing programs that nurture customers throughout their journey, including the Venus credit card program, leveraging customer data to personalize campaigns and optimize channel performance.
  • Develop a tailored eCRM strategy with a focus on channel optimization, A/B testing, personalization, and segmentation, utilizing A/B testing results to continuously improve customer experiences.
  • Lead the creation and management of automated and personalized email marketing campaigns, push notifications, SMS, and in-app messaging.
  • Partner with the Marketing and Data teams to identify high-value customer segments and develop targeted campaigns across email, SMS, and app channels.
  • Collaborate cross-functionally to design and deliver compelling new customer journeys. Stay up-to-date on industry trends and best practices in eCRM and customer loyalty, identifying new opportunities to enhance customer engagement.
Operations & Execution:
  • Oversee day-to-day operations for email, SMS, and app channels, ensuring flawless execution by maintaining a meticulous focus on accuracy and brand consistency, while simultaneously overseeing vendor relationships with key partners like Attentive, Airship, and Bread Financial.
  • Manage vendor relationships with key partners like Attentive, Airship, and Bread Financial.
  • Develop and implement a rigorous testing and learning strategy to continuously optimize campaign performance.
  • Establish clear and measurable KPIs for each channel and work with the Marketing Planner to create actionable plans to achieve seasonal goals.
Analytics & Reporting:
  • Partner with the Data team to leverage advanced data analytics to measure the effectiveness of lifecycle marketing strategies.
  • Monitor and report on the performance of eCRM initiatives, providing data-driven insights and recommendations for improvement on a daily/weekly/monthly basis.
Qualifications
  • Minimum 5+ years of experience in lifecycle marketing, email marketing, or a related field. A solid understanding of fashion retail is highly desired.
  • Proven track record of developing and executing successful customer engagement campaigns in a data-driven manner.
  • Strong understanding of email marketing best practices, segmentation, personalization, and A/B testing.
  • Experience working with CRM platforms and marketing automation tools.
  • Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
  • Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
  • Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
  • Meticulous attention to detail and the ability to multi-task effectively.