VP, Production Sales Lead

2 weeks ago

New York, United States Indicia Worldwide Full time
Job DescriptionJob Description

Who are we?

Nice to meet you, we’re Indicia Worldwide. We are a global data and technology led marketing agency who work with some of the world’s biggest brands.

We see ROI where others don't. We are the only agency that combines creative, data and technology talent with production and procurement expertise to improve your marketing performance and efficiencies. We realise ROI for our clients by enabling them to deliver more engaging, cost-effective and sustainable customer experiences.

Indicia Worldwide is the product of three successful businesses, brought together by our parent company Konica Minolta in 2017. The vision was, and is, to create new value across the remit of marketing for our clients.

What you'll do:

The VP, Production Sales Lead - North America, will be the heart-beat of driving growth in the agency’s print/POS management, premiums and creative production divisions which are all underpinned by our data & technology capabilities. Generating, nurturing and closing down leads through the entire sales funnel by owning the delivering an exceptional sales experience across all touch-points is of critical importance to realise our exciting growth ambitions.

The VP, Production Sales Lead will be expected to gain respect and trust both internally and externally by leveraging their many years of industry experience, sector expertise and through strong interpersonal and leadership skills. 

Driving Growth
A growth first mindset. Shaping strategic growth plans in order to drive relevant new business leads, all by design in order to meet our North American growth targets

Proposition activation
The ability to activate the Indicia Worldwide production proposition’s in a new business, prospect environment by bringing together teams of subject matter experts and showcasing the strategic application of data and technology differentiators in order to solve qualified business problems

Navigating the proposition bank
The ability to understand and interpret the existing production proposition bank – tailoring to prospect needs and strategy by ‘getting closer’ to client problems to proactively drive the strategic agenda in the conversion of new business

Building the reputation of the global (and regional) growth team
To be seen as the individual that defines tomorrow and sets new standards in prospect engagement – a brilliant leader, inspiring the wider teams to deliver outstanding work

What you'll bring:

  • Solid experience in a similar, new business focused role, be adept and confident engaging with North American & sometimes global senior procurement and marketing teams around our core production business
  • Extensive experience across all marketing procurement categories including production agency and multi channel execution
  • Demonstrated experience driving growth in agency’s print/pos management, premium’s, creative production and production related proprietary technologyis a must
  • Ability to successfully engage and nurture prospects
  • Sound subject matter expertise and capability of being the voice in the region for the production side of our business
  • A track record of building high performing sales teams

The softer skills that we believe, will help you thrive in this role:

  • An ability to interpret how situations and thinking might evolve. In the context of prospect engagement. Proactively seeking out and anticipating potential opportunities for the business and developing corresponding thinking to deliver excellent pitch experiences. Applied in the development of growth strategy
  • Resilience as a growth leader with competency in building capability within teams to ensure that multiple requirements can be simultaneously managed without an impact on business performance (e.g. lead generation, marketing content & planning, ABM strategy, pitch/presentation content etc.)
  • The ability to understand business positions from a number of perspectives. Appreciating the needs of multiple parties to better determine positions in negotiations and business decisions
  • The skill to interpret, define and articulate (written and verbal) complex business solutions in a clear and simple way, that respond to prospect’s briefs and challenges

Role Requirements:

  • This is a senior role with a direct impact on the revenue and profit of Indicia Worldwide and with an impact on key departments
  • Some travel along with occasional out of hours and flexible working will be required
  • The role is expected to provide input into and fully support the objectives of the management team
  • The role is ‘hands on’ and expected to identify and win New Business

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