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Marketing Specialist

3 months ago

Lebanon, United States APR Supply Co. Full time
Job DescriptionJob Description

Who We Are:
With 42 locations throughout Pennsylvania, New Jersey and Delaware and a team over 475 strong, APR Supply Co. is a premier full-service distributor of plumbing, HVAC and hydronic supplies.

APR Supply Co. bases our business and culture upon four core values; Customer, Accountability, Excellence, Results. Eligible applicants are expected to adhere to those values, and work alongside a team whose mission is to Create Enthusiastic Customers. CUSTOMER FIRST is our #1 core value and we seek a talented, enthusiastic, and customer focused individual to join our Marketing Department.

The Marketing Specialist plays a vital role in creating and designing customer and consumer-facing content across both business models. This role is responsible for maintaining APR Supply Co. and partner brands by developing cutting-edge marketing campaigns using the latest digital media and tools. The ideal candidate will have around five years' experience in a similar role, but we welcome applications from passionate marketers with diverse backgrounds. We're seeking a proven self-starter with attention to detail, the ability to multi-task, prioritize, and thrive in a fast-paced, deadline-driven environment. The key individual must be highly creative, maintain a *Win-Win* approach across many stakeholders, while creating enthusiastic customers.

This role offers significant potential for professional growth and the opportunity to make a lasting impact on our brand's digital presence. Be part of a collaborative team that celebrates innovation and embraces a *Win-Win* approach across all stakeholders. We offer a flexible work environment that values creativity and supports work-life balance.

What You'll Do

  • Develop, implement, and manage our social media strategy
    • Define most important social media KPIs
    • Manage and oversee social media content
    • Measure the success of social media campaigns
    • Stay up to date with latest social media best practices and technologies
    • Use social media marketing tools (Sprout Social)
    • Communicate with industry professionals and influencers via social media to create a strong network
  • Content Development
    • Ensure content is informative and appealing and message is consistent across all channels
    • Decide on appropriate placement of ads
    • Determine what content will reach customers
    • Publish digital marketing content online
  • Implement email marketing campaigns in collaboration with the Content Manager
  • Video/Photography concept, development and editing
  • Perform market research and strategize with teammates and other marketing professionals to create content and aid in the success of marketing campaigns
  • Research competitors to correctly proclaim our value proposition
  • Watch for data that shows changing trends in advertising consumption and ensure that APR customers and prospects are consuming and acting on our messaging
  • Monitor SEO and user engagement and suggest content optimization
    • Work with third party suppliers to ensure optimization success
  • Collaborate with multiple teams within the company

Required for Success

  • Excellent knowledge of social and search engine platforms, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, TikTok, Google
  • Proven understanding of and ability to implement SEO, web traffic metrics, and SEM
  • Experience conducting audience and buyer persona research and audience building
  • Good understanding of social media KPIs and social media Marketing
  • Familiarity with web design and content management systems, WordPress experience preferred
  • Marketing automation and technology adept, Salesforce, Pardot, Constant Contact or similar experience preferred
  • Proficient using Microsoft Office software and Adobe Creative Suite
  • Copywriting and editing
  • Data analysis and conversion rate optimization
  • Excellent multitasking and time-management skills
  • Team player with great leadership skills
  • Critical thinker with solid problem-solving skills
  • Strong interpersonal, presentation and communication skills
  • Degree in Marketing required with relevant digital work experience

Why You'll Love Us

  • Competitive compensation package
  • Comprehensive benefits including health, dental, and vision insurance
  • Ongoing professional development opportunities
  • Work with cutting-edge marketing tools and technologies
  • Flexible work environment that supports work-life balance
  • Be part of a diverse and inclusive workplace where all voices are heard and valued

Your work will directly contribute to APR Supply Co.'s growth and success in both B2B and B2C markets. Ready to take your marketing career to the next level? Apply now and join our innovative team

APR Supply Co. is committed to fostering a diverse and inclusive workplace. We encourage applications from candidates of all backgrounds.

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