Social Media Specialist

2 weeks ago

Tuscaloosa, United States Ascend Plastic Surgery Partners MSO LLC Full time
Job DescriptionJob Description

JOB DESCRIPTION

About Ascend Aesthetic Partners

Ascend Aesthetic Partners brings together a network of highly accomplished plastic surgeons committed to advancing aesthetic medicine and empowering patients to become their best selves.

Why us?

At Ascend Aesthetic Partners, we offer exciting career opportunities that allow you to grow professionally while making a significant impact on patient care in the plastic surgery and aesthetics industry.

JOB TITLE: Digital & Social Media Specialist

Department: Marketing

Reports to: Practice Manager

FLSA Status: Non-exempt

Date Prepared: 8/4/2024

SUMMARY

As the digital marketing lead for Plastic Surgery of Tuscaloosa, this position is responsible for driving our local marketing efforts, executing campaigns that resonate with our community, maintaining our practice’s digital presence, and managing the local marketing budget. A key link between Ascend’s centralized marketing strategy and local execution, this role will ensure our messaging is engaging, relevant, and aligned with our overarching brand values.

ESSENTIAL DUTIES AND RESPONSIBILITIES (Other duties may be assigned)

  • Engage with our online community by actively managing and responding to messages and comments across all digital platforms (Facebook, Instagram, YouTube, Google) while effectively and consistently representing Plastic Surgery of Tuscaloosa & Ascends brand and values.
  • Create, curate, and post engaging content tailored to our local audience for social media platforms (Instagram, Facebook, YouTube) using Sprout Social.
  • Develop overall digital marketing strategy and manage the marketing budget for the practice.
  • Manage and update the practice’s website content to ensure current, accurate, patient-friendly, and compliant information is always available (e.g. before/after galleries, blogs, promotions).
  • Design and implement promotional campaigns and community events to increase awareness, patient acquisition, engagement, and retention, leveraging both digital and traditional marketing channels.
  • Collaborate with Ascend’s central marketing team to ensure brand consistency and compliance across all content and campaigns.
  • Regularly report on campaigns and social media performance, providing actionable insights to refine and enhance tactics.
  • Create print-based marketing materials, such as brochures, flyers, etc.

QUALIFICATIONS

EDUCATION AND EXPERIENCE

  • Bachelor’s degree in marketing, communications, or a related field.

SKILLS/ABILITIES

  • Proven experience with digital content creation (video production & editing), website management, event planning and social media marketing.
  • Excellent writing, editing, and communication skills.
  • Strong organizational abilities with attention to detail.
  • Creative thinker, constantly seeking new and innovative ways to engage audiences.
  • Collaborative and team oriented.
  • Knowledge of healthcare, plastic surgery, or aesthetics market is a plus.
  • Previous experience working in an environment requiring patient privacy and discretion is a plus.
  • Previous experience with Google Business Suite online reputation management is a plus.

PHYSICAL DEMANDS

While performing the duties of this job, the employee is regularly required to sit, stand, walk, reach with hands and arms, and to talk and hear. Employees may be occasionally required to climb or balance, stoop, kneel, or crouch. Employees must occasionally lift and/or move up to 50 pounds along with pushing and pulling on higher BMI patients. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

WORK ENVIRONMENT

While performing the duties of this job, employees may be exposed to risk of infectious diseases when interacting with patients and/or family members. The employee may be occasionally exposed to wet and/or humid conditions, moving mechanical parts, fumes, or airborne particles, toxic or caustic chemicals and vibration. The noise level in the work environment is usually moderate.

Ascend Plastic Surgery Partners Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. 

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