Email Marketing Manager
2 weeks ago
EMAIL MARKETING MANAGER
Division: Email Marketing Prepared by: Josh Lazo
Department: Marketing Approved by: RJ de Vera
FLSA Status: Exempt Date: April 5, 2024
RESPONSIBILITY AND AUTHORITY- Manage the email marketing system across multiple business units within the enterprise.
- Develop and maintain a comprehensive email calendar and provide recommendations on strategies that drive engagement without over contacting our subscribers.
- Ensure emails are built and tested for consumption across multiple devices and email platforms. Each email should adhere to responsive HTML design principles.
- Stay current on new email tools, techniques, and strategies to optimize performance, engagement, and effectiveness.
- Ensure CAN-SPAM compliance to maintain high deliverability, data hygiene and channel health. Monitor deliverability and help to remediate blocks or IP issues.
- Act as a subject matter expert when it comes to email marketing, content management, automation, and deployment tools.
- Configure and deploy one-time, recurring, triggered, and dynamic content-driven emails, newsletters, campaigns, and journeys.
- Monitor and report on email engagement metrics.
- Work with stakeholders and data team to ensure effective email audience segmentation to optimize campaign engagement.
- Work with IT team to develop and maintain lead generation forms (Digioh, PushPlanet, Formsite) when tied to email marketing efforts.
- Provide consultation and training sessions for internal stakeholders who utilize the email marketing system for message deployment.
- Manage external vendor relationships.
- When requested by management, perform other duties and responsibilities as required.
- Reports to Digital Marketing Director.
- Supervises Email Production Specialist.
- Works closely with the IT department.
- Interfaces with association staff, departmental stakeholders, and outside vendors.
- BA or BS Degree required.
- 3-5 years of relevant work experience in an enterprise marketing automation platform (Salesforce Marketing Cloud/iPost/Marketo) and 3rd party software services (Litmus/Email on Acid).
- Proficiency in HTML/CSS and JavaScript.
- Deep understanding of email marketing best practices and automation tools.
- Demonstrated ability to complete work independently with careful attention to detail and follow-up.
- Demonstrated ability to prioritize tasks.
- Ability to effectively communicate and advocate for optimal email marketing strategies.
- Analytical mindset with the ability to interpret data and derive actionable insights to optimize campaign performance.
- Proficiency in utilizing analytical tools like Google Analytics.
- Experience with CRM systems, such as NetForum.
- Excellent organizational and prioritization skills with ability to think strategically, creatively, and analytically.
- Strong written and oral communication skills.
- Willingness to travel occasionally.
- Experienced Microsoft Excel user.
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