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CRM Marketing Specialist

2 months ago

New York, United States Allara Full time
Job DescriptionJob Description

About Allara:

Your health is not one thing; it's everything, and when it comes to hormonal health no two people are exactly the same. We built Allara to provide effective solutions and consistent 1:1 medical support for the countless women who felt unheard, rushed, or overlooked in traditional care models. Allara is not just one appointment—or three, or ten—it's a long-term plan with real access, attention, and understanding, where our care teams can drive solutions and manage your needs over time. We're listening to you, and your body, so you can live your healthiest, fullest life.

About the role:

As our CRM Marketing Specialist, you'll play a crucial role in developing and executing data-driven marketing strategies that nurture relationships with our patients throughout their healthcare journey. You'll leverage your expertise in CRM systems to create personalized, engaging communications that support our mission of providing comprehensive care for women with PCOS and hormonal imbalances.

This role is based in New York City, with in-person work at least two times per week.

Responsibilities:

  • Develop and implement CRM strategies that align with Allara's patient-centric approach and drive engagement across various touchpoints
  • Create and manage targeted email campaigns, SMS communications, and other digital marketing initiatives
  • Analyze customer data to segment audiences and personalize messaging for maximum impact
  • Collaborate with cross-functional teams to ensure consistent brand messaging and patient experience
  • Monitor and report on key performance metrics, providing insights to optimize campaigns and improve patient retention
  • Stay up-to-date with CRM best practices and emerging trends in healthcare marketing

Necessary Background:

  • 3+ years of experience in CRM marketing, preferably in healthcare or a related field
  • Proficiency in CRM platforms and marketing automation tools
  • Strong analytical skills with the ability to derive actionable insights from data (experience with Excel, Google Sheets, etc.)
  • Excellent written and verbal communication skills
  • Passion for women's health and improving healthcare experience

Benefits

  • Compensation: $95-110k salary + equity
  • Medical/Dental/Vision
  • 401(k)
  • Unlimited PTO

At Allara, we believe in celebrating everything that makes us human and are proud to be an equal-opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members. We're an Equal Opportunity Employer and do not discriminate against candidates or patients based on race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable federal, state, or local law.