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Director, Paid Search

2 months ago

New York, United States Crossmedia Inc Full time
Job DescriptionJob Description

WHO WE ARE

Crossmedia is the global media independent. We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full service media planning & buying agencies in the nation. Together with our network partners in UK and Germany, we are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to everything and have one of the leading analytics groups in the industry committed to uncovering data insights to drive solutions. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague's professional & personal wellbeing and growth. It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we've been the top ranked media agency named to Ad Age's Best Places to Work for the past five years in a row.

In the US, we have offices in New York and Philadelphia and team members across 25+ states. Our client roster includes US Bank, White Castle, NASCAR, Planet Fitness, Newell Brands, American Cancer, Invesco, Illva Saronno, Edible (Arrangements), Teramana, Lightbox, and more.

Your ROLE

Crossmedia is hiring a Director of Paid Search for our Performance Media Team. This role is perfect for a detail-oriented, strategy-loving individuals who enjoy using their SEM skills to plan, monitor and troubleshoot campaigns.

  • Strategizing, executing, and optimizing digital media campaigns, with a specialization in Search Engine Marketing (SEM).
  • Utilizing Google Ads, Bing Ads, and Campaign Manager 360 (Search Ads 360) platforms, executing a range of media tactics such as SEM, Search Audience Retargeting, PMAX/Shopping, Demand Generation, Multi-Media Ads, and Microsoft Audience Network (MSAN).
  • Leveraging paid search networks beyond Google and Microsoft to drive incremental growth for clients.
  • Primary client lead on multiple SEM accounts, managing day-to-day communications and strategy.
  • Analytical and storytelling to analyse trends and interpret overall campaign performance, extending beyond SEM platform KPIs.
  • Managing multi-million-dollar marketing campaigns, with a focus on new customer acquisition across paid search channels, including Google Shopping.
  • Overseeing the daily client operations, producing Points of View (POVs), supervising team members, and training them to ensure best-in-class strategy and execution.
  • Possess an entrepreneurial mindset, enthusiastic about developing the agency with new tools, ideas, and opportunities.
  • Passionate about integrated strategy and execution, with a keen interest in collaborating with non-search based meida channels (programmatic, paid social, CTV/OTT/Linear TV, etc.)
  • Diligent, disciplined, and comfortable in a casual, collaborative environment, with a genuine passion for digital advertising (SEM) and a commitment to both teaching and learning about the dynamic field of paid search and digital media.

REQUIREMENTS

  • Deep expertise in using major platforms such as Google Ads, Microsoft Ads, and 3rd Party Management tools (8+ years)
  • Power user of Google Analytics or similar analytics platforms
  • Ability to develop and implement comprehensive paid search strategies that align with the client's overall marketing and business goals
  • In-depth knowledge of the DTC space, with a track record of delivering innovative and integrated strategies that drive strong performance
  • Significant experience in client-facing roles, including serving as the primary point of contact for high-profile clients
  • Exceptional project management skills, with the ability to handle multiple projects simultaneously, meet deadlines, and manage resources effectively
  • Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively
  • Strong leadership and empathy/mentoring skills to inspire and develop team members, ensuring high performance and professional growth
  • Keen awareness of the latest trends and developments in digital marketing and paid search, with a commitment to continuous learning and adaptation

Salary range $135 - $150k. Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant.

CROSSMEDIA BENEFITS

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

  • Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
  • Open PTO policy and paid sabbaticals at significant milestone anniversaries
  • Fully-funded healthcare options and agency-wide physical & mental health support
  • 401(k) with company match, student loan relief program and financial counseling support
  • Generous paid parental leave policy
  • Life milestone recognition & support
  • The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
  • Cell phone/tech reimbursement
  • Student Loan payment plan
  • Tuition reimbursement
  • And burgers – lots and lots of burgers

COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.

All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws).

Continued employment remains on an "at-will" basis." Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:

  • Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.
  • Ability to stand, bend, and reach
  • Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
  • The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
  • The ability to observe details at close range (within a few feet of the observer).

In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.