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Sr. Director, Global Marketing

2 months ago

Provo, United States Modere Full time
Job DescriptionJob Description

JOB PURPOSE

The Sr. Director, Global Marketing reports to the SVP of Marketing and is responsible for directing marketing strategy, branding, trademarking, creative standards, and market opportunity analysis for corporate and global marketing efforts. This role focuses on ensuring a professional corporate image, promoting growth, and enhancing profitability through effective marketing communication across various platforms.

ESSENTIAL FUNCTIONS

  • Lead a team of marketing professionals to execute integrated marketing campaigns across digital, social media, print, and event channels.

  • Collaborate closely with Sales, Product Development, and other departments to ensure alignment of marketing efforts with business priorities.

  • Drive digital marketing strategies, including SEO, SEM, email marketing, and online advertising, to maximize reach and engagement.

  • Evaluate and report on the performance of marketing campaigns and initiatives, providing actionable insights and recommendations for continuous improvement.

  • Stay updated on industry trends and best practices to maintain the company's competitive edge in the marketplace.

  • Foster relationships with key stakeholders, including media partners, agencies, and industry influencers.

COMPETENCIES

  • Coaching — Fosters employee development by providing resources, tools, and information to others. Advises other coaches or people leaders with especially difficult or novel situations.

  • Influence and Persuasion — Builds coalitions or coaches others to enhance their persuasive and influencing skills.

  • Managing people — Builds and manages business divisions, a manager of managers.

  • Sales Execution — Develops new approaches and methods in sales execution. Is recognized as an expert within the organization.

  • Accountability — Holds departments accountable to performance, policy, and behavioral standards.

  • Analytical thinking — Must be able to apply broad analysis to analyze and synthesize complex information to understand issues, identify options, and support sound decision making.

  • Decision Making — Uses critical thinking, good business sense, and organizational values to coordinate others to make significant or complex decisions involving varying levels of risk and ambiguity.

  • Planning & Organizing - Allocates resources effectively, plans and organizes at a strategic, highly impactful level.

  • Project Management — Designs and coordinates projects that have significant impact to the organization and outside the organization. Ability to successfully manage multiple competing initiatives in a dynamic, fast-paced professional setting.

  • Strategic Thinking — Sees and synthesizes different sides of an issues, examines the full range of options and outcomes, and builds intellectual frameworks to guide analysis and action. Coordinates strategies of multiple stakeholders.

  • Subject Matter Expertise — Leverages expertise to expose opportunities and grow expertise in others.

  • Creativity & Innovation — Develops and executes plans that bring to high-impact, enterprise-wide innovations to life.

  • Initiative — Seizes opportunities to enhance organizational performance in the short- and long-term.

SUPERVISORY RESPONSIBILITY

??This position supervises people.?

EDUCATION & EXPERIENCE

Recommended:

  • Bachelor’s degree in marketing, business administration, or related field.

  • Minimum of 10 years of progressive experience in marketing roles, with at least 5 years in a senior leadership position.

  • Proven track record of success in developing and executing strategic marketing plans that drive revenue growth and enhance brand visibility.

  • Strong leadership and management skills, with the ability to inspire and motivate a team.

  • Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.

  • Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.

  • Proficiency in digital marketing platforms and tools, as well as CRM and marketing automation systems.

  • Creative thinker with a passion for innovation and continuous improvement.

Preferred:

  • A master’s degree in business, marketing, or related field.

  • Work with independent salesforce, franchises, or influencers.

WORK ENVIRONMENT

This job operates in a professional office environment. The role routinely uses standard office equipment such as a laptop, desktop, smartphone, photocopiers, shredders, and filing cabinets. The noise level in the work environment is usually moderate.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is required to use manual dexterity to handle, feel, and operate objects, tools, and controls and reach with hands and arms. This individual is frequently required to stand, talk, and hear. Specific vision abilities of this job include close vision and ability to adjust focus. The employee is required to type, file, and lift office supplies up to ten pounds.

EEO STATEMENT

Modere provides equal opportunities of employment to all employees and applicants and prohibits discrimination and harassment of any type with regard to race,?color, religion,?age, sex,?sexual orientation, gender identity or expression, national origin, physical or mental disability, genetics, ancestry, protected veteran status, or any other protected status protected by country, province, state, county, or local law (Protected Characteristics).

This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, advancement opportunities, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

DE&I STATEMENT

At Modere, we are committed to creating a workplace where everyone may feel welcomed, respected, and a sense of belonging. Modere envisions a world where everyone can live authentically, connecting with each other through our shared purpose to promote healthy lifestyles, while making positive changes in our communities. We seek the best talent, regardless of Protected Characteristics. We believe that our success is founded in cultivating diverse teams. Our shared vision is a workplace representative of the diverse communities in which we live and serve and the advancement of a more inclusive and equitable society. All are welcome here.